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10 Corso Como

The concept store that started them all, in Milan

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Featured in The Best Fashion Stores in the World

Often hailed as the world’s first concept store, 10 Corso Como is one of the first retailers to have merged fashion, art, food and literature into a single shopping destination. Now owned by Tiziana Fausti, the retail theatre pioneer wraps a tightly edited fashion curation around a café, a bookshop, a gallery and a courtyard, underscoring luxury as one part of a wider cultural experience. Its template has been copied worldwide but over three decades since opening, the flagship remains a premier retail destination.

Store Locations:Milan, Seoul

Company Snapshot

TYPERetailer
ESTABLISHED1991
OWNERTiziana Fausti
HEADQUARTERSMilan

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Latest News & Analysis
Partner Content

BoF and Marriott Luxury Group Host the Luxury Leaders Salon

Executives from Burberry, Etro, 10 Corso Como and Stone Island joined founders and creative leaders at an intimate Luxury Leaders Salon at The Lake Como Edition hotel, in Northern Italy.


Retail

Inside LuisaViaRoma’s Flashy New York Bet

The legacy Florentine retailer is betting its new sprawling outpost in New York’s trendy NoHo neighbourhood can become an indelible retail destination for the city’s discerning fashion crowd.


Workplace & Talent

How I Became… Carla Sozzani

Over 50 years in the industry, the editor-turned-retailer transformed a gallery in the garage of 10 Corso Como into one of the world’s most prestigious concept-store brands with five international locations.


Retail

Luxury Concept Stores Conquer Manhattan

Milan's 10 Corso Como, the original concept store, joins an array of upscale boutiques in Manhattan, many hailing from out of town as well. They all hope to grab a share of strong growth in luxury spending by catering to jet-setting consumers who crave a 'curated' shopping experience.


Fashion Week

How Korea Became a Lifeline for Cool Young Designers Everywhere

It was easy to get distracted by the catwalk spectacle at last month’s Seoul Fashion Week, but the city’s real stars are its retailers who keep young international designers afloat.


China

China’s Sportswear Giant Anta Gets Presidential Plug

In this month's China Edit, how homegrown Anta is chasing Nike and Adidas, why retailers from Zara to 10 Corso Como are closing stores, and more.


Workplace & Talent

Role Call | Takahiro Iizumi, Men's Buying Manager

Takahiro Iizumi, men's buying manager at 10 Corso Como, says know who you want to work with and prove your value.


Global Markets

South Korea, Climbing the Ranks of Asia's 'A League'

What South Korea’s fashion market lacks in scale, it makes up for in influence, thanks to the continuing cool factor of both Korean brands and ‘Brand Korea.’


Retail

Small is Beautiful Too

In China’s fashion market, making a statement used to be a matter of muscle and might. But 'doing things big' is no longer the only way to succeed.


China

The China Edit | China's Flux, E-Commerce Opportunity, Mainland Multi-Brand Stores, Salvatore Ferragamo

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

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