Boon the Shop
Seoul's most directional luxury destination
Featured in The Best Fashion Stores in the World
Boon the Shop is a Seoul-based luxury retailer with a standalone flagship in Cheongdam, known for its directional designer curation and distinctive architecture. Across multiple floors, the store presents a mix of global luxury houses and contemporary fashion labels within a sculptural, design-led setting. Owned by the department store operator Shinsegae Group, its operates with a distinct identity and creative point of view within the group’s retail portfolio. The store has become a fixture of Seoul’s luxury retail landscape and a destination for fashion-conscious shoppers.
Store Locations:Seoul
Company Snapshot
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Boon The Shop: The Seoul-Based Store with a Fashion Soul
SEOUL, South Korea — Founded in 2000, Boon the Shop opened its doors with a clear aim: to pioneer multi-brand menswear retail in the South Korean
Where People Are Shopping Again
As Asia’s recovery outpaces other regions, brands shouldn’t lean on China alone. Multi-brand stores in cities like Seoul and Tokyo are becoming more important to labels trying to claw back lost revenues elsewhere.
The Future of Asia’s Fashion Weeks
As Shanghai Fashion Week returns to business as usual, organisers and retailers in Tokyo and Seoul are turning their focus to homegrown talent.
Barneys New York Goes International With Boon the Shop
The American department-store chain has signed a wholesale deal to sell its private-label collection internationally through the pioneering South Korean retailer.
How Korea Became a Lifeline for Cool Young Designers Everywhere
It was easy to get distracted by the catwalk spectacle at last month’s Seoul Fashion Week, but the city’s real stars are its retailers who keep young international designers afloat.
South Korea, Climbing the Ranks of Asia's 'A League'
What South Korea’s fashion market lacks in scale, it makes up for in influence, thanks to the continuing cool factor of both Korean brands and ‘Brand Korea.’
