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Antonia

Milan's launchpad, especially strong on menswear

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Featured in The Best Fashion Stores in the World

Antonia is a Milan multi-brand store, founded by Antonia Giacinti and Maurizio Purificato, with a reputation for spotting and launching brands before others do, with a particular focus on menswear. Set in an elegant palazzo courtyard, it balances established houses with newer names through a confident, personal edit. For over 20 years, its buyers have helped introduce Milanese shoppers to designers who went on to define seasons. For a considered read on contemporary fashion in the city, it’s a reliable destination.

Store Locations:Milan

Company Snapshot

TYPERetailer
ESTABLISHED1999
HEADQUARTERSMilan

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Latest News & Analysis
News & Analysis

Antonia: Milan’s Classic Purveyor of Luxe Streetwear

MILAN, Italy — Multi-brand retailer Antonia began as a women's accessories shop in Milan in 1999. The store soon built significant buzz around its

News & Analysis

Antonia: Milan’s Classic Purveyor of Luxe Streetwear

MILAN, Italy — Multi-brand retailer Antonia began as a women's accessories shop in Milan in 1999. The store soon built significant buzz around its


Technology

The Left Shoe Company Blends Old World Craftsmanship with New Tech

Finnish upstart The Left Shoe Company is bringing new 3D scanning technology to the old school business of made-to-measure shoes. BoF investigates.

Technology

The Left Shoe Company Blends Old World Craftsmanship with New Tech

Finnish upstart The Left Shoe Company is bringing new 3D scanning technology to the old school business of made-to-measure shoes. BoF investigates.


Global Markets

Forget Fashion Week, It’s Golden Week

As the last of the main four fashion weeks comes to a close, BoF turns its attention to Golden Week, a Chinese national holiday, currently in full swing, that has quickly become one of the most lucrative weeks of the year for European luxury retailers.

Global Markets

Forget Fashion Week, It’s Golden Week

As the last of the main four fashion weeks comes to a close, BoF turns its attention to Golden Week, a Chinese national holiday, currently in full swing, that has quickly become one of the most lucrative weeks of the year for European luxury retailers.

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