Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Guess Names Victor Herrero CEO

Apparel maker Guess Inc said Victor Herrero would replace co-founder Paul Marciano as chief executive in August.
By
  • Reuters
PREFER BoF ON GOOGLE

NEW YORK, United States — Apparel maker Guess Inc said Victor Herrero would replace co-founder Paul Marciano as chief executive in August.

Herrero joins Guess after a stint as head of Asia Pacific for Inditex Group, which owns brands such as Zara and Massimo Dutti.

Guess also said Paul Marciano would replace Maurice Marciano as chairman of the board and continue to serve as chief creative officer.

By Nayan Das; editor: Simon Jennings.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Sneaker Brands Are Taking Collaborations to a New Level

Kith's new collaboration with Salomon on the XT-Evo is the latest example of the way footwear companies are leveraging influential outside partners to help them debut their newest shoes or even co-design entirely new styles.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today