Skip to main content

Agenda-setting intelligence, analysis and advice for the global fashion community.

Swatch to Launch Smart Watch in Next 2-3 Months

Swatch will launch a smart watch in the next two to three months, the Swiss watchmaker said on Thursday.

Swatch Store | Source: Wikimedia

By

Reuters

05 February 2015

ZURICH, Switzerland – Swatch will launch a smart watch in the next two to three months, the Swiss watchmaker said on Thursday. A spokesman for Swatch confirmed Chief Executive Nick Hayek made the remarks to Bloomberg earlier on Thursday.

Asked how much of a concern the smart watch from Apple Inc was to the Swiss company, Hayek also told CNBC that Swatch had already been in the smart watch market for a long time but did not give detail on its plans for a new product.

By: Joshua Franklin.

In This Article

Topics

Technology

Organisations

Swatch

Location

Zurich, Switzerland

Tags

Watches

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Latest News & Analysis

Unrivalled, world class journalism across fashion, luxury and beauty industries.

Announcing Stone Island and Meshki on BoF Careers

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.

Opinion: Bernard Arnault Can’t Avoid The LVMH Succession Question

The founder and CEO of LVMH hit out at a six-part series in French daily Le Monde with an entertaining rebuttal but his missive isn’t the right way for Europe’s richest person to address a flashpoint for investors, writes Andrea Felsted.

Hermès Sales Climb, Boosted By US

Hermès second quarter sales rose 7 percent, lifted by a recovery in tourism in ⁠Europe and strong demand in the US.

How Beauty Brands Scale Past Retail Exclusivity

Expansion beyond an exclusive retail arrangement brings new growth, but brands must have the resources to make sure both old and new partners remain happy.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

© 2026 The Business of Fashion. All rights reserved. For more information read our , , and .