Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Beauty

Hermès Debuts New Makeup Categories

Hermès has added mascara, eyeshadow and makeup brushes to its growing lineup of cosmetics.
Hermès adds to its beauty mix.
Hermès adds to its beauty mix. (Hermès)
PREFER BoF ON GOOGLE

Hermès has added mascara, eyeshadow and makeup brushes to its growing lineup of cosmetics.

Le Regard Hermès, which launched Sunday, features a selection of six refillable eyeshadow palettes, Ombre d’Hermès, the Trait d’Hermès Mascara and four makeup brushes called Les Pinceux Hermès. The range was designed by Hermès Beauty creative director, Gregoris Pyrpylis, who was appointed in 2022.

The French luxury giant entered the cosmetics space in 2020 with lipstick, and has steadily built out its beauty offerings to include nail polish and fragrance. A complexion collection, Le Plein Air, launched in March. Though still small, the company’s perfume and beauty sales were up 15 percent in 2022.

Learn more:

ADVERTISEMENT

Hermès Beauty Names Creative Director

Greek makeup artist Gregoris Pyrpylis will lead the development of the French luxury house’s beauty division.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

In This Article
Topics
Organisations
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

How to Unlock the Male Beauty Shopper

French label Horace’s Sephora launch highlights the growing opportunity in men’s beauty — and the challenge of getting male customers through the door.

Mikayla Nogueira Can Sell Anything, Especially Her Own Brand

In roughly 18 months, POV Beauty has become one of the industry’s fastest growing disruptor brands. With a recent Sephora launch and a new $15 million fundraise, it is supercharging the trajectory of what an influencer-founded beauty brand can be.

Vinted Faces Influx of Suspected Looted Goods After French Riots

The company has ‘taken immediate action to identify and remove listings linked to the looting,’ and has ‘stepped up monitoring of suspicious listings,’ a Vinted spokesperson said in a statement. ‘When our rules are breached, we act against the accounts involved, up to permanent bans.’

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Insights Brand Pulse - How Fashion Brands Get AI Visibility Right