Henkel to Acquire Olaplex For $1.4 Billion

Henkel AG has agreed buy Olaplex Holdings Inc., the hair-care brand that developed a cult following for its shampoos and other treatments, in a $1.4 billion deal.

Dusseldorf, Germany-based Henkel will pay $2.06 a share for Olaplex, according to a statement Thursday that confirmed earlier Bloomberg News reporting.

Olaplex closed at $1.33 Wednesday in New York, giving the company a market value of about $890 million. The stock rose more than 50 percent in US premarket trading Thursday, to a level slightly below the value of Henkel’s offer. Henkel was up 0.5 percent in Frankfurt.

Olaplex, which counts private equity firm Advent as its largest shareholder, was among a class of companies that went public in 2021 at peak valuations in the wake of the Covid pandemic.

Henkel, which makes chemicals for industrial and commercial goods, owns hair-product brands including Schwarzkopf and Not Your Mother’s, which it recently acquired. Bloomberg News reported in January that Henkel had made an offer for Olaplex.

By Dinesh Nair and Ryan Gould

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