Latest News & Analysis
A Tall To-Do List for New TAG Heuer CEO; Richemont’s Survival Recipe
New CEO Béatrice Goasglas’s experience in client relations and the US market will be put to the test at LVMH’s biggest watch brand TAG Heuer. Plus, a sit-down with two Richemont veterans Jaeger-LeCoultre CEO Jérôme Lambert and A. Lange & Söhne CEO Wilhelm Schmid.
The Debrief | Why Fragrance Is Fashion’s Newest Digital Frontier
Daniela Morosini and Rachael Griffiths explain why fragrance is moving online – and how brands are increasingly selling scent through storytelling, styling and the idea of a fragrance wardrobe.
The Rise And Fall of Peter Attia’s Longevity Empire
Attia built his brand on trust and credibility. The revelation of a yearslong relationship with Jeffrey Epstein has upended that.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.
India Probes Fragrance Giants Over Deals Not to Poach Workers
India's antitrust watchdog is investigating global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances over accusations of striking anti-poaching deals that can harm workers, regulatory documents show.
Court Temporarily Allows Perplexity AI Shopping ‘Agents’ on Amazon
The decision has put a hold on a previous ruling that had blocked Perplexity’s agents from shopping on Amazon.
How Demna’s Latest Gucci Drop Is Landing With Customers
From online conversation to pricing to early store traffic data, BoF analyses how Kering’s biggest brand is adjusting its strategy, and whether it is working.
Lululemon Sees Annual Revenue, Profit Below Estimates Amid Board, Demand Challenges
CEO Calvin McDonald stepped down in December following months of share price weakness and lack of design freshness.
Puig Announces New CEO
Jose Manuel Albesa will succeed Marc Puig, becoming the first non-family member to lead the Spanish conglomerate in more than 20 years.
Adidas’ Power Play Against Leakers
Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.
Worldview | Middle East War Adds to Strain on Asia’s Apparel Exporters
This week’s round-up of global markets fashion business news also features Japanese department stores, Brazil’s Lojas Renner and Middle East luxury sales.