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Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF) covering menswear, streetwear, young consumer trends, and the intersection between fashion and culture. He is based in New York City. Prior to BoF, he primarily covered streetwear and hip-hop style as a Staff Writer in Complex magazine for five years. His work has also appeared in The Cut, Highsnobiety, Fader, Mass Appeal, and other culture magazines. He holds a bachelor's degree in journalism and history from Stony Brook University.

    Media

    How Alastair McKimm Is Rethinking Fashion Magazines With ‘Prototype_’

    Alastair McKimm’s new publication is meant to reconsider how fashion magazines are distributed while also leveraging his new creative agency, VTG Studios, through strong editorial and product collaborations.

    Media

    How Alastair McKimm Is Rethinking Fashion Magazines With ‘Prototype_’

    Alastair McKimm’s new publication is meant to reconsider how fashion magazines are distributed while also leveraging his new creative agency, VTG Studios, through strong editorial and product collaborations.


    Luxury

    Ib Kamara Exits Off-White

    The label founded by Virgil Abloh is parting ways with its creative director two years after LVMH sold the brand to Bluestar Alliance. No successor has been named.

    Luxury

    Ib Kamara Exits Off-White

    The label founded by Virgil Abloh is parting ways with its creative director two years after LVMH sold the brand to Bluestar Alliance. No successor has been named.


    Retail

    Why Vince and Authentic Brands Group Bought a Stake in Drake’s OVO

    The contemporary label is betting it can use its back-end logistics and wholesale relationships to accelerate Drake’s 15-year-old streetwear label while initiating a broader multi-brand platform for Vince.

    Retail

    Why Vince and Authentic Brands Group Bought a Stake in Drake’s OVO

    The contemporary label is betting it can use its back-end logistics and wholesale relationships to accelerate Drake’s 15-year-old streetwear label while initiating a broader multi-brand platform for Vince.


    Retail

    What’s Working for Independent Menswear Retailers

    With customers having moved away from logo-heavy looks, indie retailers are finding ways to highlight subtle details like unique fabrics and treatments, while training staff to communicate about the craft that makes garments special.

    Retail

    What’s Working for Independent Menswear Retailers

    With customers having moved away from logo-heavy looks, indie retailers are finding ways to highlight subtle details like unique fabrics and treatments, while training staff to communicate about the craft that makes garments special.


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    Retail

    Foot Locker and Nike Introduce New Store Created With Community Leaders

    The new retail concept will have its first expression in ‘The Crenshaw Rec,’ a store in Los Angeles’ Crenshaw neighbourhood that will host exclusive drops and features a gym, equipment room and year-round programming for locals.

    Retail

    Foot Locker and Nike Introduce New Store Created With Community Leaders

    The new retail concept will have its first expression in ‘The Crenshaw Rec,’ a store in Los Angeles’ Crenshaw neighbourhood that will host exclusive drops and features a gym, equipment room and year-round programming for locals.


    Luxury

    How Value Became Watchmaking’s Biggest Trend

    As the boom in trophy timepieces cools, a new generation of enthusiasts is fuelling demand for accessible watches that deliver strong design, quality and heritage, made by brands ranging from Casio to Tissot.

    Luxury

    How Value Became Watchmaking’s Biggest Trend

    As the boom in trophy timepieces cools, a new generation of enthusiasts is fuelling demand for accessible watches that deliver strong design, quality and heritage, made by brands ranging from Casio to Tissot.


    Sports

    The World Cup’s Biggest Fashion Moments in Five Charts

    Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.

    Sports

    The World Cup’s Biggest Fashion Moments in Five Charts

    Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.


    Retail

    The Independent Retailer Built on Prioritising Black Buying Power

    James Whitner’s multibrand business, which includes stores like A Ma Maniére and Social Status, is manoeuvring through a tough retail environment by serving Black communities that fashion has traditionally overlooked.

    Retail

    The Independent Retailer Built on Prioritising Black Buying Power

    James Whitner’s multibrand business, which includes stores like A Ma Maniére and Social Status, is manoeuvring through a tough retail environment by serving Black communities that fashion has traditionally overlooked.


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    Luxury

    ERL Exits Dover Street Market Incubator

    Designer Eli Russell Linnetz’s Venice Beach-based label has split with Dover Street Market’s brand development arm, assuming full control of its operations as it pushes into womenswear.

    Luxury

    ERL Exits Dover Street Market Incubator

    Designer Eli Russell Linnetz’s Venice Beach-based label has split with Dover Street Market’s brand development arm, assuming full control of its operations as it pushes into womenswear.


    Technology

    Can Meta Sell Smart Glasses Without Ray-Ban?

    Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.

    Technology

    Can Meta Sell Smart Glasses Without Ray-Ban?

    Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.


    Luxury

    Human Made Is Acquiring Undercover

    The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi.

    Luxury

    Human Made Is Acquiring Undercover

    The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi.


    Sports

    The Strategy Behind Nike’s Colossal World Cup Bet

    A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.

    Sports

    The Strategy Behind Nike’s Colossal World Cup Bet

    A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.