While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.
While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.
Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.
Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment IP experts to filmmakers.
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The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Baidawi is replacing the title’s longtime editor Will Welch in the latest masthead shake-up at publisher Condé Nast.
Former Paramount executive Pam Kaufman steps into the role to head up the retailer’s enhanced expansion into entertainment and culture.
The shoppable PS Community Hub will enable creators to post content, earn affiliate commissions and build a following, strengthening community engagement for the brand.
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
McKinsey retail partner Joëlle Grunberg will succeed Christophe de Pous as the American womenswear brand’s new head for the region.
The Belgian designer, who was known for her innovative designs and use of upcycled materials, passed away at 67.