From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.
From Hermès to Loewe, fashion houses are swapping hyper-polished digital graphics for watercolour, paper collages and craft to restore a sense of humanity.
As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.
As consumers — particularly Gen Z — seek out reasons to get offline, fashion and beauty labels are catering to this new demand with no-phone, sensory and analogue activations.
As Meta’s AI-powered advertising system demands a growing supply of creative content to feed to users, fashion brands face a new challenge: how to keep up without sacrificing brand identity.
As Meta’s AI-powered advertising system demands a growing supply of creative content to feed to users, fashion brands face a new challenge: how to keep up without sacrificing brand identity.
While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.
While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.
ADVERTISEMENT
ADVERTISEMENT
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Baidawi is replacing the title’s longtime editor Will Welch in the latest masthead shake-up at publisher Condé Nast.
Former Paramount executive Pam Kaufman steps into the role to head up the retailer’s enhanced expansion into entertainment and culture.
The shoppable PS Community Hub will enable creators to post content, earn affiliate commissions and build a following, strengthening community engagement for the brand.
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
McKinsey retail partner Joëlle Grunberg will succeed Christophe de Pous as the American womenswear brand’s new head for the region.
The Belgian designer, who was known for her innovative designs and use of upcycled materials, passed away at 67.