The Lede Company Acquires London-Based Agency Aisle 8
As part of the acquisition, Aisle 8 founder Lauren Winslade will join Lede as president of brand for its UK office, bolstering the agency’s presence in the region.
Haley Crawford
Marketing
Why Luxury Marketing Is Getting More Restrained
Rather than chasing viral spectacle, brands from Chloé to Prada are stripping back their marketing to prioritise their core DNA.
Retail
Victoria’s Secret Straddles the Line Between Past and Present
The lingerie label is courting younger, digitally native customers through a YouTube docuseries, theatre screenings and live show access, while preserving the sexiness that made it iconic.
Marketing
How Brands Are Democratising the Runway
To turn fleeting buzz into lasting customer loyalty, fashion labels are welcoming shoppers into the traditionally exclusive world of runway shows through invites, community events and content that deepens collection narratives.
Media
Condé Nast CEO Roger Lynch Is Stepping Down
Lynch is departing for Mattel after more than seven years in the role. A successor has yet to be announced.
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The News in Brief
The CFDA Appoints Hildy Kuryk as Interim CEO
The trade body temporarily appointed Kuryk as it searches for a permanent replacement for former chief executive Steven Kolb, who resigned following a viral altercation with PETA protesters.
Marc Jacobs Appoints New Chief Marketing Officer
Hearst veteran John Wattiker joins the American fashion house as CMO on the heels of its acquisition from LVMH by WHP Global and G-III.
Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Adam Baidawi Named GQ’s Chief Editor
Baidawi is replacing the title’s longtime editor Will Welch in the latest masthead shake-up at publisher Condé Nast.