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The Business of Fashion

Diana Pearl

US Editor

Diana Pearl is US Editor at The Business of Fashion (BoF). She is based in New York and drives BoF’s marketing and media coverage. Previously, Diana was the brands editor at Adweek and a reporter at People magazine. She has a Bachelors in Magazine Journalism and History from the S.I. Newhouse School of Public Communications at Syracuse University.

Fashion Week

Is Calvin Klein’s Collection Strategy Working?

It’s been a year and a half since the American denim and underwear giant hired another high-brow European designer to revive its runway line.

Fashion Week

Is Calvin Klein’s Collection Strategy Working?

It’s been a year and a half since the American denim and underwear giant hired another high-brow European designer to revive its runway line.

Technology

Has Fashion Had Enough of AI?

As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.

Technology

Has Fashion Had Enough of AI?

As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.

Retail

Bag Brand Strathberry Nabs Minority Investment as It Eyes International Expansion

The Edinburgh-based label is entering a new partnership with Soho Square Capital as it gets ready to open its first store outside the UK.

Retail

Bag Brand Strathberry Nabs Minority Investment as It Eyes International Expansion

The Edinburgh-based label is entering a new partnership with Soho Square Capital as it gets ready to open its first store outside the UK.

Fashion Week

What to Look Out for at New York Fashion Week

Coach, Ralph Lauren, Henry Zankov’s Diane von Furstenberg debut, Veronica Leoni’s fourth show for Calvin Klein, Kai Cenat’s Vivet launch and Zane Li’s Lii are set to be closely watched.

Fashion Week

What to Look Out for at New York Fashion Week

Coach, Ralph Lauren, Henry Zankov’s Diane von Furstenberg debut, Veronica Leoni’s fourth show for Calvin Klein, Kai Cenat’s Vivet launch and Zane Li’s Lii are set to be closely watched.

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Marketing

Caution: Marketing Roadblocks Ahead

This week, Meta agreed to pay up to $17 billion and implement significant changes to Facebook and Instagram to resolve claims that its platforms endangered children, with big implications for the social media industry and the marketers who depend on it.

Marketing

Caution: Marketing Roadblocks Ahead

This week, Meta agreed to pay up to $17 billion and implement significant changes to Facebook and Instagram to resolve claims that its platforms endangered children, with big implications for the social media industry and the marketers who depend on it.

Marketing

The #RushTok Marketing Strategies That Work

Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.

Marketing

The #RushTok Marketing Strategies That Work

Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.

Retail

Cinq à Sept Built a $200 Million Business. Now It Wants Your Attention.

The 10-year-old label has built a thriving womenswear business that outsells buzzier competitors. Its next goal is to grab some of that buzz for itself.

Retail

Cinq à Sept Built a $200 Million Business. Now It Wants Your Attention.

The 10-year-old label has built a thriving womenswear business that outsells buzzier competitors. Its next goal is to grab some of that buzz for itself.

Retail

Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?

A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.

Retail

Everyone Is Fighting for Affiliate Commissions. Who Deserves Them?

A new investigation accusing ShopMy of instructing retail partners to prioritise its referrals and cancel commissions to other platforms underscores the growing competition in affiliate marketing — and raises questions about long-accepted practices in the fast-growing space.

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Media

The Influencer Follower-Count Era Is Ending

BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need to know — and what's replaced it.

Media

The Influencer Follower-Count Era Is Ending

BoF US Editor Diana Pearl joins Sheena Butler-Young on The Debrief to explain why the number at the top of a creator's profile no longer tells brands what they need to know — and what's replaced it.

Marketing

Why Follower Count Matters Less Than Ever

As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.

Marketing

Why Follower Count Matters Less Than Ever

As brands gain better visibility into engagement, conversion and audience quality, the creator with the biggest following is no longer necessarily the most valuable.

Technology

What Founders Can Learn From Phia’s Mistakes

Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.

Technology

What Founders Can Learn From Phia’s Mistakes

Behind Phia’s unfolding scandal lies a series of avoidable strategic and reputational blunders. Here are seven critical takeaways for founders building a fashion startup.

Retail

How to Build a Fashion Store Worth Leaving Home For

Six retailers featured on BoF’s list of The Best Fashion Stores in the World shared what goes into operating a compelling multi-brand boutique today, from fostering repeat customers to offering discovery that runs deeper than curation.

Retail

How to Build a Fashion Store Worth Leaving Home For

Six retailers featured on BoF’s list of The Best Fashion Stores in the World shared what goes into operating a compelling multi-brand boutique today, from fostering repeat customers to offering discovery that runs deeper than curation.