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The Business of Fashion

Diana Pearl

Senior News and Features Editor

Diana Pearl is Senior News and Features Editor at The Business of Fashion (BoF). She is based in New York and drives BoF’s marketing and media coverage. Previously, Diana was the brands editor at Adweek and a reporter at People magazine. She has a Bachelors in Magazine Journalism and History from the S.I. Newhouse School of Public Communications at Syracuse University.

Retail

Can Jonathan Saunders Spark a Kate Spade Revival?

Saunders, the brand’s first creative director in five years and a skilled colourist, promises to give Kate Spade the clarity it has long lacked. Now, Tapestry must apply the same long-term brand-building discipline that fueled Coach’s success.

Retail

Can Jonathan Saunders Spark a Kate Spade Revival?

Saunders, the brand’s first creative director in five years and a skilled colourist, promises to give Kate Spade the clarity it has long lacked. Now, Tapestry must apply the same long-term brand-building discipline that fueled Coach’s success.

Retail

The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom

BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.

Retail

The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom

BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.

Retail

Beyond the Hamptons: Where Brands Are Popping Up This Summer

More fashion brands are opening stores and staging events in upscale US summer destinations from Nantucket to Newport, hoping to replicate the retail magic they’ve conjured out east, as rich Americans continue to spend.

Retail

Beyond the Hamptons: Where Brands Are Popping Up This Summer

More fashion brands are opening stores and staging events in upscale US summer destinations from Nantucket to Newport, hoping to replicate the retail magic they’ve conjured out east, as rich Americans continue to spend.

Retail

The ‘Nap Dress’ Propelled Hill House to $110 Million. What’s Next?

Six years after going viral during the pandemic, the New York-based brand is generating profitable double-digit sales growth, rolling out a series of collaborations — the latest with Williams-Sonoma — and expanding its retail footprint.

Retail

The ‘Nap Dress’ Propelled Hill House to $110 Million. What’s Next?

Six years after going viral during the pandemic, the New York-based brand is generating profitable double-digit sales growth, rolling out a series of collaborations — the latest with Williams-Sonoma — and expanding its retail footprint.

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Retail

The Shein Challenger That’s Winning Over Gen Z

E-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar.

Retail

The Shein Challenger That’s Winning Over Gen Z

E-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar.

Retail

The Debrief | Fashion’s Ozempic Reckoning

As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.

Retail

The Debrief | Fashion’s Ozempic Reckoning

As GLP-1 drugs reshape consumers’ bodies at unprecedented scale, BoF’s Diana Pearl and Brennan Kilbane examine how fashion and beauty brands are adapting to a profound shift in size, fit and appearance.

Direct-to-Consumer

For These Brands, Resisting the DTC Playbook Paid Off

A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.

Direct-to-Consumer

For These Brands, Resisting the DTC Playbook Paid Off

A crop of brands founded in 2016, including Dôen, La Ligne and Cinq à Sept, steered clear of the once-dominant growth model that led direct-to-consumers darlings like Everlane to bust in favour of a more sustainable approach.

Marketing

Why Influencers Are Infiltrating the Masthead

Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that joining forces will help them both succeed in the future.

Marketing

Why Influencers Are Infiltrating the Masthead

Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that joining forces will help them both succeed in the future.

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Retail

Exclusive: How Victoria’s Secret Brought Sexy Back

As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.

Retail

Exclusive: How Victoria’s Secret Brought Sexy Back

As the company changes its stock ticker from VSCO to VSXY, CEO Hillary Super speaks to BoF about how she rescued Victoria’s Secret from cultural irrelevance by refocusing on its core identity.

Marketing

The Tricky Business of Dupe-Fluencing

Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today.

Marketing

The Tricky Business of Dupe-Fluencing

Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today.

Luxury

At the Met Gala, It’s All Eyes on the Bezoses

Beyoncé may be returning to the event after a 10-year hiatus, but this year’s most talked-about guests are honorary chairs Jeff Bezos and Lauren Sánchez Bezos, whose involvement has already stirred controversy.

Luxury

At the Met Gala, It’s All Eyes on the Bezoses

Beyoncé may be returning to the event after a 10-year hiatus, but this year’s most talked-about guests are honorary chairs Jeff Bezos and Lauren Sánchez Bezos, whose involvement has already stirred controversy.

Marketing

Not All Creators Convert. Here’s How to Find Those That Do.

New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.

Marketing

Not All Creators Convert. Here’s How to Find Those That Do.

New tools and platforms have made it much easier to measure what influencers are driving sales. That reality is reshaping which creators are in high demand, and what sort of creator network brands need to build.