BoF Insights
The Rise of Challenger Brands as Beacons of Exclusivity
“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
The Rise of Challenger Brands as Beacons of Exclusivity
“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Who Is Using AI Assistants for Luxury Shopping?
Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Who Is Using AI Assistants for Luxury Shopping?
Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
Secondhand Chic: Resale’s Appeal to Wealthy Clients
Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.
Secondhand Chic: Resale’s Appeal to Wealthy Clients
Higher-spending luxury clients, not budget-conscious consumers, are the most engaged secondhand shoppers, according to BoF Insights and McKinsey.
Why Brand Experiences Are Redefining Luxury
Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.
Why Brand Experiences Are Redefining Luxury
Luxury value is increasingly measured through the access, moments and memories linked to a brand, according to BoF Insights and McKinsey’s latest report.
ADVERTISEMENT
ADVERTISEMENT