BoF Insights

Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

Inside Fashion & Sports E-Commerce: Focusing on What Matters
This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

BoF LIVE | Inside Fashion & Sports E-Commerce 2026-2027
Join us for our next BoF LIVE on Wednesday, Sept. 16, at 15:00 BST / 10:00 EDT as the authors of our latest report ‘Inside Fashion & Sports E-Commerce’ unpack what really matters to customers when shopping online today.

BoF LIVE | Inside Fashion & Sports E-Commerce 2026-2027
Join us for our next BoF LIVE on Wednesday, Sept. 16, at 15:00 BST / 10:00 EDT as the authors of our latest report ‘Inside Fashion & Sports E-Commerce’ unpack what really matters to customers when shopping online today.

The Rise of Challenger Brands as Beacons of Exclusivity
“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

The Rise of Challenger Brands as Beacons of Exclusivity
“If-you-know-you-know” recognition from other insiders is growing in importance, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Who Is Using AI Assistants for Luxury Shopping?
Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’

Who Is Using AI Assistants for Luxury Shopping?
Algorithms are increasingly shaping how luxury clients shop, redefining their relationships with brands, according to BoF Insights and McKinsey’s report ‘Face to Face With Luxury Clients.’
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