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Austin Kim

Marketing

For Some Brands, Pride Month Is Sexy Again

Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.

Marketing

For Some Brands, Pride Month Is Sexy Again

Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.


Retail

Explainer: How Brand Management Firms Are Moving Upmarket

Once bottom feeders, players like Authentic Brands Group, WHP Global and Bluestar Alliance are targeting premium, culturally relevant brands, from Off-White to Marc Jacobs.

Retail

Explainer: How Brand Management Firms Are Moving Upmarket

Once bottom feeders, players like Authentic Brands Group, WHP Global and Bluestar Alliance are targeting premium, culturally relevant brands, from Off-White to Marc Jacobs.


Technology

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.

Technology

Why ‘POV Shopping’ Videos Are a Risk for Luxury

Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.


Retail

The Debrief | Why Some Retailers Are Ignoring the Internet

As the global luxury e-commerce engine stalls, BoF correspondent Austin Kim discusses his look at independent boutiques finding that the right strategic move is to stay offline.

Retail

The Debrief | Why Some Retailers Are Ignoring the Internet

As the global luxury e-commerce engine stalls, BoF correspondent Austin Kim discusses his look at independent boutiques finding that the right strategic move is to stay offline.


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