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Bits & Bytes | Nasty Gal and Birchbox Cut Staff, E-Commerce Goes Offline, Snapchat Scramble

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Nasty Gal store in Santa Monica | Source: Nasty Gal
By
  • Kate Abnett
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"Fashion Startup Nasty Gal to Lay Off 10% of Staff" (Bloomberg)
"Nasty Gal is slashing about 10 percent of its staff in what Chief Executive Officer Sheree Waterson describes as a 'strategic restructuring,' The layoffs affect 19 employees spread across various departments."

"Birchbox Cuts 15% of Staff Amid Tech Startup Belt-Tightening" (Bloomberg)
"Birchbox Inc., a startup that sells subscriptions for personalized beauty samples, said it's cutting 15 percent of staff and suspending operations in Canada."

"The Future of E-Commerce: Bricks and Mortar" (The Guardian)
"Amazon leads the way into the real world as online real estate — once heralded as the next frontier for retail — becomes crowded and expensive."

"Fashion Industry Scrambles to Find a Use for Snapchat" (The New York Times)
"Many high-fashion brands have clamored to build a presence on Snapchat in the past 18 months in efforts to reach a new generation of so-called millennials."

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"Refinery29 Debuts Its First App, A Morning News Round-Up Called 'Refinery29 This AM'" (TechCrunch)
"Refinery29, a media company catering to a younger, female demographic, has today launched its first-ever mobile application, called Refinery29 This AM."

"How a Gay Hookup App and Apple TV Helped Open New Markets for Menswear" (Bloomberg)
"From models shooting selfies on the runway to a fashion show on Grindr, designers are really exploring the limits of new platforms to get their work in front of new audiences."

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