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Bits & Bytes | Apple's 'Town Square' Store of the Future, Amazon's Big Fashion Plans

This week, how Apple is reframing the retail experience, while Amazon launches runway-to-doorstep deliveries at London Fashion Week.
Angela Ahrendts | Source: Apple
By
  • Victoria Berezhna
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In the Store of the Future, the Product Is You (Racked)
"At Apple's recent launch event, the most important announcement wasn't the face-recognising iPhone X, but the company's rebranding of its glossy, glassy retail outlets as 'town squares'. Apple wants its outlets instead to be seen as community centres and gathering places."

How Amazon Fashion Plans to Become a Major Player (British Vogue)
"Selection is at the heart of the brand, so letting customers know what we have to offer and always surprising them is key. We also believe that delivery services like Prime and Prime Now, which the Nicopanda exclusive collection is available through, will be particularly exciting for fashion customers as it offers a two-hour delivery service direct to your door from the catwalk."

Mapping a Future Where Robots Have Taken Over the Supply Chain (Bloomberg)
"Over the past couple of decades, humans have been entirely removed from the logistics business, which is now coordinated by machines and software. Making shoes long ago became a robot's craft. Many of the basics we buy are now constructed, bought, and shipped with no one besides the customer ever laying eyes on them."

The Apple Watch Is No Longer a Device for the Everyday Consumer (Quartz)
"In the three years the Apple Watch has been available, Apple has struggled to position it as a device that regular people who do regular things need. Unless you have a litany of meetings that you need to know about at any given moment, or are deeply interested in the minutiae of your heart's pumping, there still isn't that much of a reason to purchase one."

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