Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Giles' Streetwise Energy

Despite the more focused and refined edit of separates and renewed energy at his show, Giles Deacon stuck closely to his subversive, kooky roots with an avian-inspired collection, says Maria Dimitrova.
Source: Nowfashion.com
By
  • Nowfashion
PREFER BoF ON GOOGLE

LONDON, United Kingdom — Even before the opening look of a solid bird-embroidered tank top over colour-blocked motorcycle pants walked out, it was clear Giles' Autumn outing would be a deviation from the sombre romanticism and vampish allure of recent seasons. Set in a darkened strobe-lit car park in London's East End, the show unrolled on the backdrop of a live band, its frontman sporting just a pair of briefs as models stomped out in all their kingfisher-hued riot gear glory. The toughness of the quilted cut-out trousers, the oversized jumpers, scarred leathers and tuffed tartan coats elucidated a new vision of the Giles girl, who until now had drifted between cartoonish randomness and baroque sophistication. Now, in her lug-soled man's shoes, product of the designer's collaboration with Grenson, she brought a raw, streetwise, anarchical energy to Giles' repertoire. Or as anarchical as it could get considering Cara Delevingne walked with an orange smartphone, taking a sideways selfie as she went down the catwalk. Social media revolution incarnate.

In terms of design, the designer hadn't let go of his avian obsession but instead of the gold feather-laced dresses we saw last autumn or the swan headdresses circa S/S 2012, he had sharp-beaked kingfishers alighting on thorny branches across everything, tops, skirts, perfecto jackets and tunics.

Despite its dainty, bright-feathered facade, it was no coincidence Giles chose a particularly predatorial species as his leading motif. That, and the crepuscular prints and stag beetles crawling up white silk (a throwback to the leather beetle-moulded accessories from his now legendary 2004 debut) showed that the underlying change in mood hadn't extinguished the macabre nucleus of the Giles heart. It came most vividly to life in the floor-sweeping finale gown, a full-length silk T-shirt with swathes of black fabric on the side,or what a Siouxsie fangirl would have rocked up in on the red carpet.

As for whether Giles' new direction was, as social media vernacular goes, a 'win' or a 'fail' (and this reviewer is leaning towards the former), it delivered a show along with the clothes. And in the increasingly retail-orientated fashion week landscape, that was a triumph.

Powered by Nowfashion.com

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Loading recommended reads…

Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The State of Fashion - Face to Face with Luxury Clients - Discover what luxury clients want today