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The Business of Fashion

Sports

How the collision of sports and fashion is creating new opportunities in both industries.

Can the World Cup Solve Nike’s Problems?

Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.

Sportswear Brands Have Tough Decisions to Make Around the War in the Middle East

Surging oil prices are raising questions about the structure of supply chains and when companies will need to pass increased costs onto consumers.

The Public Isn’t Buying What Nike Is Selling. Can That Change?

Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.

Nike’s Ann Miller Talks the Brand’s Final Four Takeover

Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.

Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool? 

Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.

Opinion: Nike’s Uphill Slog to Recovery Just Got Harder

The sportswear brand forecasts that revenue will drop in the current quarter, and will decline in the low single digits for the rest of the calendar year.

Asics Breaks the Ice for Sportswear on the Iran War

The Japanese brand was among the first major sneaker makers to warn of price hikes should the conflict continue for much longer.

Nike’s China Stumble Exposes Execution Gaps

Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.

Checking In on Nike’s Turnaround

With the company’s stock again close to nine-year lows, Nike needs to reassure investors with its earnings this week that its turnaround is on track.

Grace Ladoja Talks About Her Roots With New Nike Collab

Grace Ladoja has played multiple behind-the-scenes roles in the past with Nike. But in April, she’s launching her own footwear collaboration with the brand for the first time.

Should We Still Believe in Nike?

Despite all of Nike’s restructuring and reinventing, the company’s stock is hovering around $53 per share, which is as low as it’s been since 2017. The Street, and much of the public, still don’t believe in the comeback narrative.

Virgil Abloh Archive Begins a New Era with Nike

Nike’s first official shoe release with the Virgil Abloh Archive begins its launch cycle this week.

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