For years, customers have been begging for innovation in the footwear space. Now, it seems, Zellerfeld is bringing plenty of it to the table.
Warriors superstar Stephen Curry debuts the latest sneaker under his Curry Brand umbrella, PSG debuts a new kit, and Kith makes its return to the runway after a six year absence.
Despite sluggish sales in recent years, skate sneakers are finding momentum again as a value-priced option fuelled by innovative designs.
The brand management firm has been far more protective of Reebok than it has with its other brands since the former sneaker powerhouse became its largest purchase ever.
DTC fine jewellery brand Mejuri is entering the sports world through a new collaboration with Racquet Magazine, set to release to the public ahead of the US Open.
Fashion is emerging as a key growth driver for the championship organisation, attracting new audiences and amplifying its relevance at a crucial moment for the WNBA.
A new era of bold designs and culturally influential athletes is reigniting interest in basketball sneakers, shifting the focus from nostalgia and celebrity collabs back to performance, personality and style.
Correspondent Mike Sykes explains why he's bringing The Kicks You Wear newsletter to The Business of Fashion as the sports and fashion industries continue to collide in unique ways.
The viral ‘Pay Us’ tees worn by players such as Caitlin Clark and Napheesa Collier have become an effective tool in a broader effort to show the league what its stars are worth.
The German sneaker makers are refocussing on running shoes to drive growth after losing market share in the category to smaller rivals Hoka and On Holding AG.
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.
Dominic Platt, chief financial officer of the British sportswear retailer, told Reuters, ‘Much as there's a lot of talk about Nike, it's still the most popular brand out there and it's still a very strong brand.’
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
The proposal urged more transparency about the company’s climate goals, including the disclosure of details on how the sportswear maker intends to achieve emissions-reduction targets.
Jane Ewing, who was most recently interim chief executive officer for Sam’s Club in China, will join Nike on Sept. 7.
The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting goods.
It is the fifth successive occasion that the French company has designed a trunk for the trophy, following those used at the 2010, 2014, 2018 and 2022 tournaments.
Argentina’s semi-final win over England on Wednesday crushed the sportswear giant’s hopes of sponsoring a team on the tournament’s biggest stage.