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The Business of Fashion

Sports

How the collision of sports and fashion is creating new opportunities in both industries.

How to Master the Art of ‘Trash Talk’ Marketing

Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.

How to Master the Art of ‘Trash Talk’ Marketing

Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.

Is Nike Finally Winning With Women?

With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.

Is Nike Finally Winning With Women?

With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.

Why Hoka Is Slowing and On Keeps Growing

The two young sneaker brands have been neck and neck for years as they race to see which one will be the next sneaker giant, but recently Hoka’s growth has slipped while On has charged ahead.

Why Hoka Is Slowing and On Keeps Growing

The two young sneaker brands have been neck and neck for years as they race to see which one will be the next sneaker giant, but recently Hoka’s growth has slipped while On has charged ahead.

Change Is Coming to the Sneaker Retail Landscape

Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.

Change Is Coming to the Sneaker Retail Landscape

Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.

Reebok Names New Head of Basketball

Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.

Reebok Names New Head of Basketball

Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.

Nike Forms New Team for Secretive Brand With Kim Kardashian

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.

Nike Forms New Team for Secretive Brand With Kim Kardashian

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.

Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid

The sportswear brand announced Wednesday its plans to improve sneaker technology to help Kenyan track star Faith Kipyegon break a women’s record by running a mile in under four minutes.

Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid

The sportswear brand announced Wednesday its plans to improve sneaker technology to help Kenyan track star Faith Kipyegon break a women’s record by running a mile in under four minutes.

Coach Is the WNBA’s First Official Handbag Partner

The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.

Coach Is the WNBA’s First Official Handbag Partner

The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.

Luxury Sneakers Lose Their ‘It’ Status

Just a few years ago, designer sneakers were an “it” item driving huge sales. Today the situation has changed, though they still have their place in luxury’s arsenal.

Luxury Sneakers Lose Their ‘It’ Status

Just a few years ago, designer sneakers were an “it” item driving huge sales. Today the situation has changed, though they still have their place in luxury’s arsenal.

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.

Nike Launches New Fitness Brand With Kim Kardashian’s Skims

The new partners say they have long-term vision for body-fitting activewear for women.

Nike Launches New Fitness Brand With Kim Kardashian’s Skims

The new partners say they have long-term vision for body-fitting activewear for women.

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