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News & Analysis

Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

Reality Bites Back: To Really Get Gen Z, Look at the Parents

While there are reams of research linking millennial behaviour to their boomer influences, experts are just starting to analyse what connections exist between the previously ignored Gen X and their Gen Z offspring.


Puma Signs Partnership With Manchester City Football Club Manager

The sportswear brand signed a strategic partnership with the football team in February, taking over from Nike as it seeks to make up for the loss of Arsenal to German rival Adidas.


Mark Cross Is Launching Resale, in a Rare Move for a Luxury Brand

The American handbag company plans to launch its own resale platform, one of the first luxury brands to directly engage with the booming secondhand market.


Sports Direct Reports Drop in Profit

The company said its financial chief will step down as the retailer reported a drop in annual profit after a daylong wait for its results.


Risk of Global Recession Threatens Luxury Party

This week, the IMF added a no-deal ‘Brexit’ to the list of key risks to global economic growth, a sobering signal amid a slew of positive results for luxury groups.


The BoF Podcast: Tyler Mitchell’s Journey From Skateboarding to Photographing Beyoncé

Speaking in conversation with Imran Amed, the photographer behind Beyoncé's September 2018 Vogue cover talks identity, social media and how he found his way into fashion photography.


Vietnam Garment Makers Face Hitches in Lucrative EU Trade Deal

The country's new free trade deal with the European Union is facing issues by the growing demand for workers and the US-China trade war.


Is Beauty Forever 21's Lifeline?

The retailer recently opened its first Riley Rose beauty store in New York City, but pink branding and Gen Z favourites like Lime Crime and BH Cosmetics might not be enough to turn around the struggling fast-fashion player.


Amazon’s Fast Track to Pentagon Deal Derailed by Trump, Rivals

The US President has announced plans to look into the $10 billion Joint Enterprise Defense Infrastructure contract, potentially to be awarded Amazon.


Armani Sales Fall Again as Founder Pushes to Restructure Brand

The italian luxury fashion house's revenue fell by 8 percent, sparking plans to reshuffle its sub-brand offering.


Sales Growth Eases at Kering's Star Gucci Brand

The slowdown, while expected, comes just as sales growth at rivals including LVMH's Louis Vuitton and Christian Dior brands leapt ahead of forecasts in the second quarter.


Renzo Rosso’s OTB Increases Its Stake in Viktor & Rolf

The Italian fashion group that owns Diesel, Marni and Maison Margiela added to its existing investment in the brand founded by the Dutch design duo Viktor Horsting and Rolf Snoeren in 1993.