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Travel & Hospitality

How Hotels Became Fashion’s Most In-Demand Partner

In a fresh wave of collaborations, fashion and beauty brands are creating merch for top hotels that goes far beyond gift shop merchandise.

How Hotels Became Fashion’s Most In-Demand Partner

In a fresh wave of collaborations, fashion and beauty brands are creating merch for top hotels that goes far beyond gift shop merchandise.


Marriott International: What Luxury Travellers Really Want

The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.

Marriott International: What Luxury Travellers Really Want

The post-pandemic travel boom may be on the wane, but in its wake it leaves a tourism market that has been utterly transformed. Tina Edmundson, president of luxury at Marriott International, explains how the hospitality giant is adapting its offerings to customers’ rapidly evolving needs.


China’s Golden Week Travel Spending Lags Pre-Pandemic Levels

While Chinese people demonstrated a strong desire to travel domestically during the National Day Golden Week holiday period which ended Monday, they were less keen to spend while travelling.

China’s Golden Week Travel Spending Lags Pre-Pandemic Levels

While Chinese people demonstrated a strong desire to travel domestically during the National Day Golden Week holiday period which ended Monday, they were less keen to spend while travelling.


W Hotels’ Lessons in Luxury’s Evolution to Meet Global Consumer Expectations

The newly transformed W Hotels’ flagship properties have reimagined their cultural programming and offerings across hospitality, music and fashion to cater to the demands of its discerning clientele. Now, BoF sits down with the senior vice president and global brand leader of W Hotels to learn more about the luxury lifestyle brand’s multi-year brand evolution to appeal to a cross-generational consumer base.

W Hotels’ Lessons in Luxury’s Evolution to Meet Global Consumer Expectations

The newly transformed W Hotels’ flagship properties have reimagined their cultural programming and offerings across hospitality, music and fashion to cater to the demands of its discerning clientele. Now, BoF sits down with the senior vice president and global brand leader of W Hotels to learn more about the luxury lifestyle brand’s multi-year brand evolution to appeal to a cross-generational consumer base.


How Emerging Travel Trends Are Informing July’s Expansion Strategy

As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.

How Emerging Travel Trends Are Informing July’s Expansion Strategy

As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.


What Happens When the Travel Boom Ends?

Discounted airfare and lower hotel occupancies in recent months signal weakening demand in the vacation economy. For brands that thrived on “revenge travel,” this means pivoting to more versatile products and offering cheaper options.

What Happens When the Travel Boom Ends?

Discounted airfare and lower hotel occupancies in recent months signal weakening demand in the vacation economy. For brands that thrived on “revenge travel,” this means pivoting to more versatile products and offering cheaper options.


The Year Ahead: How Fashion Is Responding to the Return of Global Travel

With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.

The Year Ahead: How Fashion Is Responding to the Return of Global Travel

With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.


Why Fashion Brands and Wealthy Americans (Still) Love London

The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.

Why Fashion Brands and Wealthy Americans (Still) Love London

The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.


Creating Hotel Amenities for the Post-Pandemic Era

Rising room rates have prompted hotel owners to raise the bar on travel-sized toiletries as the industry contends with changing realities, like the move away from single-use plastics.

Creating Hotel Amenities for the Post-Pandemic Era

Rising room rates have prompted hotel owners to raise the bar on travel-sized toiletries as the industry contends with changing realities, like the move away from single-use plastics.


BoF Insights | How to Tap Into the Enduring Appeal of Branded Luxury Hotels

As global travel continues its post-pandemic recovery, BoF Insights explains how hotels and resorts are helping luxury brands from Bulgari to Gucci stay close to their customers, even when they’re on the road.

BoF Insights | How to Tap Into the Enduring Appeal of Branded Luxury Hotels

As global travel continues its post-pandemic recovery, BoF Insights explains how hotels and resorts are helping luxury brands from Bulgari to Gucci stay close to their customers, even when they’re on the road.


How a Little Italian Hotel Became a Global Fashion Brand

Pellicano group CEO and creative director Marie-Louise Sciò has turned her family’s hospitality business into a name with international caché, partnering with the likes of Birkenstock and Matchesfashion. Now, the group is an attractive acquisition target.

How a Little Italian Hotel Became a Global Fashion Brand

Pellicano group CEO and creative director Marie-Louise Sciò has turned her family’s hospitality business into a name with international caché, partnering with the likes of Birkenstock and Matchesfashion. Now, the group is an attractive acquisition target.


As Travel Booms, Fashion’s Hospitality Ambitions Heat Up

As travel bounces back after two-plus years of limited trips, fashion-branded hotels have gained fresh momentum.

As Travel Booms, Fashion’s Hospitality Ambitions Heat Up

As travel bounces back after two-plus years of limited trips, fashion-branded hotels have gained fresh momentum.