Skin Care
The Fast-Growing Beauty Brands to Watch in 2026
Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.
The Fast-Growing Beauty Brands to Watch in 2026
Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.
Inside Unilever’s Plan to Make Vaseline TikTok Famous
Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.
Inside Unilever’s Plan to Make Vaseline TikTok Famous
Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
The Best of BoF 2025: Innovation is King
Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
Beauty Brands Are Finding Their Next Customers on the Operating Table
As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration
For the first time, the retailer is partnering with a beauty brand for an apparel collaboration, as it prepares to launch fragrance next year.
The Pumpkin Spice Shortage Is Here
How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.
The Pumpkin Spice Shortage Is Here
How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.
How Gift Sets Became Big Beauty Business
Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.
How Gift Sets Became Big Beauty Business
Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.
China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal
Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.
China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal
Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.
Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.
Black Friday’s Latest Boom: Plastic Surgery Clinics
Nip. Tuck. Get 30 percent off.