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beauty / Fragrance

The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?

We asked Lush, the bodycare giant which closed its accounts in 2021.


How TikTok Trends Feed the Beauty Product Pipeline

TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.


Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?

Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.


The Niche Fragrance Brands Set to Break Through in 2025

Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.


The Business of Beauty Haul of Fame: Show, Don’t Smell

Can’t sniff a new fragrance? You might be more likely to buy it.


The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price

All about those zinc-topped tubes, and why they’re everywhere right now.


The 5 Biggest Wellness Themes to Watch in 2025

From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.


The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists

For red carpet professionals, the fires are the latest in a series of trials.


Exclusive: Touchland Unveils First Fragrance Collection

The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.


The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?

MCoBeauty is blatant in its copycat approach. Today, it enters Target.


How to Keep the Gen-Z Fragrance Boom Going

Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.


The Top Beauty Trends to Watch in 2025

From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.