The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
Interest in niche fragrances is growing the overall perfume market in Asia, which has been historically dwarfed by its skincare and cosmetics segments. Global cult brands like Byredo are refreshing their local efforts to win big.
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
Logo pins have been a recurring theme during Fashion Month — and also have a beauty tie-in.
The seven-piece collection, Réservation, will launch at the upscale speciality retail Violet Grey on March 3, blending French and Californian sensibilities.
If you want to sell a cult beauty product, you’re going to have to evangelize people.
Walmart invests in K-Beauty’s new haircare frontier.
The four biggest beauty conglomerates all recently reported disappointing sales, and consumers are tiring even of once white-hot brands like Cerave and Drunk Elephant. A rebound will require agility and adjusted expectations.
Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.