Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Sports
Latest News & Analysis
News & Analysis
Nike Told Me to Dream Crazy, Until I Wanted a Baby.
"The toughest moment was when Ms. Goucher learned that Nike would stop paying her until she started racing again. But she was already pregnant."
Nike Told Me to Dream Crazy, Until I Wanted a Baby.
"The toughest moment was when Ms. Goucher learned that Nike would stop paying her until she started racing again. But she was already pregnant."
News & Analysis
How Sportswear Brand Fila Is Rebooting Itself
Fila, whose clunky '90s sneakers has been making a comeback, is attempting to shake its image as a bargain-bin sportswear label with a show at Milan Fashion Week.
How Sportswear Brand Fila Is Rebooting Itself
Fila, whose clunky '90s sneakers has been making a comeback, is attempting to shake its image as a bargain-bin sportswear label with a show at Milan Fashion Week.
Marketing
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Retail
Nike, Adidas and Uniqlo Face Off at the US Open
This week, everyone will be talking about what Serena Williams and Roger Federer are wearing on and off the court at the US Open, the health of shopping malls and the stores inside them. Read our BoF Professional Cheat Sheet.
Nike, Adidas and Uniqlo Face Off at the US Open
This week, everyone will be talking about what Serena Williams and Roger Federer are wearing on and off the court at the US Open, the health of shopping malls and the stores inside them. Read our BoF Professional Cheat Sheet.
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Global Markets
China’s Running Craze Gains Mileage in Fashion
As China’s running boom gathers pace, spurred by the ‘athleisure’ trend and encouragement from the government, brands are adjusting their strategies.
China’s Running Craze Gains Mileage in Fashion
As China’s running boom gathers pace, spurred by the ‘athleisure’ trend and encouragement from the government, brands are adjusting their strategies.
News & Analysis
Why Thom Browne Teamed With FC Barcelona
The New York-based brand is betting on an assist from the sporting world to help fuel growth.
Why Thom Browne Teamed With FC Barcelona
The New York-based brand is betting on an assist from the sporting world to help fuel growth.
Retail
Uniqlo’s $300 Million Bet on Federer
The logic behind Uniqlo’s 10-year deal with 36-year-old tennis legend Roger Federer.
Uniqlo’s $300 Million Bet on Federer
The logic behind Uniqlo’s 10-year deal with 36-year-old tennis legend Roger Federer.
News & Analysis
Nike Favoured to Beat Adidas at World Cup
The two brands both have three teams playing in their jerseys in the quarter-finals, with one game yet to be played to establish the final eight.
Nike Favoured to Beat Adidas at World Cup
The two brands both have three teams playing in their jerseys in the quarter-finals, with one game yet to be played to establish the final eight.
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News & Analysis
Roger Federer Signs $300 Million Sponsorship Deal With Uniqlo
The tennis star will represent the Japanese apparel brand beginning with Wimbledon 2018, after wearing the iconic Nike swoosh throughout his career.
Roger Federer Signs $300 Million Sponsorship Deal With Uniqlo
The tennis star will represent the Japanese apparel brand beginning with Wimbledon 2018, after wearing the iconic Nike swoosh throughout his career.
News & Analysis
Adidas and the World Cup: Mass Appeal or Awkward Deal?
With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.
Adidas and the World Cup: Mass Appeal or Awkward Deal?
With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.
News & Analysis
Adidas Expects Record World Cup Jersey Sales
The German sportswear firm expects more than 8 million jerseys sold in 2018.
Adidas Expects Record World Cup Jersey Sales
The German sportswear firm expects more than 8 million jerseys sold in 2018.
Financial Markets
Under Armour Picks up Momentum Overseas
The sportswear maker topped forecasts for first-quarter revenue, as stronger demand internationally made up for stagnating sales in North America.
Under Armour Picks up Momentum Overseas
The sportswear maker topped forecasts for first-quarter revenue, as stronger demand internationally made up for stagnating sales in North America.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.