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Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.

Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.


Retail

This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues

The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.

Retail

This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues

The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.


Luxury

Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony

Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.

Luxury

Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony

Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.


Retail

The BoF Podcast | Stéphane Ashpool on Fashion, Sports and the Paris Olympics

The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.

Retail

The BoF Podcast | Stéphane Ashpool on Fashion, Sports and the Paris Olympics

The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.


Retail

Sneaker Brand On Arrives at Olympics Reveling in Role of Upstart

A cohort of 66 athletes are using the Zurich-based company’s gear, competing in 18 disciplines across track and field, triathlon, marathon and tennis.

Retail

Sneaker Brand On Arrives at Olympics Reveling in Role of Upstart

A cohort of 66 athletes are using the Zurich-based company’s gear, competing in 18 disciplines across track and field, triathlon, marathon and tennis.


Luxury

LVMH Holds Talks on Sponsoring Formula 1 in Blow to Rolex

The talks underscore LVMH’s ambitions for its watch unit, which includes the Tag Heuer, Hublot and Zenith brands.

Luxury

LVMH Holds Talks on Sponsoring Formula 1 in Blow to Rolex

The talks underscore LVMH’s ambitions for its watch unit, which includes the Tag Heuer, Hublot and Zenith brands.


Luxury

Kering, LVMH and Hermès Confront Luxury’s ‘Underconsumption’ Problem

All three companies will report results amid a sharp downturn in demand in key markets. That, plus the Olympics kick off in Paris.

Luxury

Kering, LVMH and Hermès Confront Luxury’s ‘Underconsumption’ Problem

All three companies will report results amid a sharp downturn in demand in key markets. That, plus the Olympics kick off in Paris.


Sports

Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues

The German sportswear giant upgraded its profit forecast once again as the popularity of its Samba and Gazelle sneakers continues to boost sales, while the brand said it expects to sell the last of its Yeezy stock this year.

Sports

Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues

The German sportswear giant upgraded its profit forecast once again as the popularity of its Samba and Gazelle sneakers continues to boost sales, while the brand said it expects to sell the last of its Yeezy stock this year.


Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.

Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.


Sports

Lewis Hamilton Named Dior Ambassador

The seven-time Formula 1 champion has guest-designed a collection set to launch in October.

Sports

Lewis Hamilton Named Dior Ambassador

The seven-time Formula 1 champion has guest-designed a collection set to launch in October.


Sports

Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.

Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.

Sports

Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.

Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.


Sports

Laneige Partners with WNBA Team Phoenix Mercury

The K-beauty brand’s first venture into sports will launch at the WNBA All-Star Weekend later this month, amid a flurry of interest from fashion and beauty brands in women’s basketball.

Sports

Laneige Partners with WNBA Team Phoenix Mercury

The K-beauty brand’s first venture into sports will launch at the WNBA All-Star Weekend later this month, amid a flurry of interest from fashion and beauty brands in women’s basketball.