Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
sport
News & Analysis
The State of Fashion 2025: Challenges at Every Turn
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.
The State of Fashion 2025: Challenges at Every Turn
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.
Sports
Why Some Sports Win Big in Fashion — and Others Don’t | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how luxury brands are tapping into the world of sports, from football and Formula 1 to women’s basketball.
Why Some Sports Win Big in Fashion — and Others Don’t | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how luxury brands are tapping into the world of sports, from football and Formula 1 to women’s basketball.
Sports
Case Study | The Strategy That Brought Adidas Back From the Brink
Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.
Case Study | The Strategy That Brought Adidas Back From the Brink
Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas’ leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.
Sports
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
The high-profile matchup between the New York Yankees and Los Angeles Dodgers has brands from both cities finding creative ways to take advantage, with or without an official MLB licence.
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
The high-profile matchup between the New York Yankees and Los Angeles Dodgers has brands from both cities finding creative ways to take advantage, with or without an official MLB licence.
Sports
The NFL Makes a Play for Women’s Fashion
After a Taylor Swift-related surge in viewership and buzz last season, the NFL is partnering with New York-based Veronica Beard to capitalise on the fashion opportunity.
The NFL Makes a Play for Women’s Fashion
After a Taylor Swift-related surge in viewership and buzz last season, the NFL is partnering with New York-based Veronica Beard to capitalise on the fashion opportunity.
Sports
Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.
Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.
Sports
A Memo to Elliott Hill on His First Day at Nike
The new CEO has a monumental task ahead of him as he begins work on Nike’s turnaround strategy. Success means resetting expectations, showing evidence of meaningful innovation, recapturing the attention of sneakerheads and earning the trust of retailers.
A Memo to Elliott Hill on His First Day at Nike
The new CEO has a monumental task ahead of him as he begins work on Nike’s turnaround strategy. Success means resetting expectations, showing evidence of meaningful innovation, recapturing the attention of sneakerheads and earning the trust of retailers.
Luxury
Arnault Poised to Buy Paris FC Football Club With Red Bull
The Arnault family is set to acquire a majority stake in second-tier football club Paris FC, investing alongside Red Bull in a move to diversify into sports.
Arnault Poised to Buy Paris FC Football Club With Red Bull
The Arnault family is set to acquire a majority stake in second-tier football club Paris FC, investing alongside Red Bull in a move to diversify into sports.
Luxury
Op-Ed | LVMH Is in the Luxury Driver’s Seat With F1 Deal
Sponsoring the top-class Formula 1 motor racing competition will help the group’s Louis Vuitton and TAG Heuer brands withstand the luxury downturn, writes Bloomberg’s Andrea Felsted.
Op-Ed | LVMH Is in the Luxury Driver’s Seat With F1 Deal
Sponsoring the top-class Formula 1 motor racing competition will help the group’s Louis Vuitton and TAG Heuer brands withstand the luxury downturn, writes Bloomberg’s Andrea Felsted.
Sports
LVMH and Formula 1 Announce 10-Year Partnership
The tie-up will involve several of LVMH’s houses, including Louis Vuitton, Moët Hennessy and TAG Heuer.
LVMH and Formula 1 Announce 10-Year Partnership
The tie-up will involve several of LVMH’s houses, including Louis Vuitton, Moët Hennessy and TAG Heuer.
Beauty
Buyout Firm L Catterton to Acquire Majority Stake in Pilates Chain Solidcore
The deal values the company at around $650 million and adds to L Catterton’s fitness portfolio which also includes a prior investment in the upscale gym chain Equinox.
Buyout Firm L Catterton to Acquire Majority Stake in Pilates Chain Solidcore
The deal values the company at around $650 million and adds to L Catterton’s fitness portfolio which also includes a prior investment in the upscale gym chain Equinox.
Sports
How Adidas Engineered Its Big Comeback
Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.
How Adidas Engineered Its Big Comeback
Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.
The News in Brief
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.
Alexandre Arnault Joins Nike’s Board of Directors
The LVMH executive joins Nike’s board as the sportswear giant prepares to be removed from the S&P 100 index after nearly two decades.
Matthieu Blazy, Sarah Burton, Haider Ackermann Among Nominees for BFC Designer of the Year
The Fashion Awards ceremony, set for Nov. 30, will also recognise the BFC’s second Vanguard award recipient, recognising emerging British design talent.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
Mytheresa Owner’s Sales Rise as Ultra Wealthy Keep Shopping
LuxExperience posted a rise in sales as the luxury multibrand platform’s strategy of catering to the ultra wealthy helped it navigate a difficult environment for high-end fashion.
The Independents Acquires Production Studio Smuggler
The global collective has brought film studio Smuggler under its umbrella to bolster its entertainment capabilities.