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Sports

Nike CEO John Donahoe to Step Down

The embattled chief executive will make way for Elliott Hill, a Nike veteran who had retired from the brand in 2020.

Sports

Nike CEO John Donahoe to Step Down

The embattled chief executive will make way for Elliott Hill, a Nike veteran who had retired from the brand in 2020.


Luxury

LVMH Close to F1 Sponsorship Deal for Range of Brands

The French luxury conglomerate is in late stage talks to become a major sponsor of Formula One in a deal that could see brands beyond Tag Heuer on the track.

Luxury

LVMH Close to F1 Sponsorship Deal for Range of Brands

The French luxury conglomerate is in late stage talks to become a major sponsor of Formula One in a deal that could see brands beyond Tag Heuer on the track.


Sports

The Debate Over Nike’s CEO Bursts Into the Open

Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later.

Sports

The Debate Over Nike’s CEO Bursts Into the Open

Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later.


Sports

How Running Went High Tech

Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.

Sports

How Running Went High Tech

Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.


Sports

On Records Another Bumper Quarter

The Swiss sneaker giant reported record revenues and soaring profits in its second fiscal quarter.

Sports

On Records Another Bumper Quarter

The Swiss sneaker giant reported record revenues and soaring profits in its second fiscal quarter.


Sports

Why Cult Skate Brands Roll Past the Olympics

Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.

Sports

Why Cult Skate Brands Roll Past the Olympics

Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.


Retail

The World’s Fastest Man Wants His Own Signature Adidas Shoe

After winning gold in the 100-metre sprint at the Paris 2024 Olympics, Noah Lyles calls for his own signature sneaker with Adidas, highlighting the untapped market for sprinter-branded footwear.

Retail

The World’s Fastest Man Wants His Own Signature Adidas Shoe

After winning gold in the 100-metre sprint at the Paris 2024 Olympics, Noah Lyles calls for his own signature sneaker with Adidas, highlighting the untapped market for sprinter-branded footwear.


Beauty

Beauty’s Olympics Marketing Playbook

Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.

Beauty

Beauty’s Olympics Marketing Playbook

Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.


Sports

Fashion’s Sports Obsession Is No Accident

The Olympics are proving a perfect marriage of the sports and fashion industries. It’s the culmination of several factors that have turned sport into fashion’s most exciting new arena over the past two years.

Sports

Fashion’s Sports Obsession Is No Accident

The Olympics are proving a perfect marriage of the sports and fashion industries. It’s the culmination of several factors that have turned sport into fashion’s most exciting new arena over the past two years.


Sports

How Fashion Can Nail the Tricky Details of Sports Partnerships

As fashion’s interest in sports grows, brands are getting a crash course in the complicated world of sports sponsorships.

Sports

How Fashion Can Nail the Tricky Details of Sports Partnerships

As fashion’s interest in sports grows, brands are getting a crash course in the complicated world of sports sponsorships.


Retail

Adidas Regains Momentum With Retailers on Samba Boom

The German sportswear company posted currency-neutral revenue growth of 17 percent in its wholesale business last quarter, according to a statement Wednesday.

Retail

Adidas Regains Momentum With Retailers on Samba Boom

The German sportswear company posted currency-neutral revenue growth of 17 percent in its wholesale business last quarter, according to a statement Wednesday.


Sports

Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant

In under a decade, the Boston-based company transformed itself from a brand for dads and runners into one of the hottest players in the sneaker world. Now, it’s using the Olympics and an expanding roster of collaborators, athlete partners and sports categories as catalysts to achieve its lofty ambitions.

Sports

Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant

In under a decade, the Boston-based company transformed itself from a brand for dads and runners into one of the hottest players in the sneaker world. Now, it’s using the Olympics and an expanding roster of collaborators, athlete partners and sports categories as catalysts to achieve its lofty ambitions.