Skip to main content

sport

Sports

How Soccer Conquered the US Sneaker Market

Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.

Sports

How Soccer Conquered the US Sneaker Market

Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.


Sports

Is Nike Finally Winning With Women?

With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.

Sports

Is Nike Finally Winning With Women?

With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.


Beauty

Beauty Plays the Long Game

As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.

Beauty

Beauty Plays the Long Game

As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.


Sports

Reebok Names New Head of Basketball

Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.

Sports

Reebok Names New Head of Basketball

Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.


Sports

Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid

The sportswear brand announced Wednesday its plans to improve sneaker technology to help Kenyan track star Faith Kipyegon break a women’s record by running a mile in under four minutes.

Sports

Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid

The sportswear brand announced Wednesday its plans to improve sneaker technology to help Kenyan track star Faith Kipyegon break a women’s record by running a mile in under four minutes.


Sports

Coach Is the WNBA’s First Official Handbag Partner

The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.

Sports

Coach Is the WNBA’s First Official Handbag Partner

The multi-year partnership is the latest collaboration in the growing intersection of fashion and sports.


Retail

Analysis: US Tariffs on Vietnam Would Be a Blow to Nike and Other Sportswear Brands

According to its annual report, Nike produced 50 percent of its footwear and 28 percent of its apparel in Vietnam in its 2024 fiscal year.

Retail

Analysis: US Tariffs on Vietnam Would Be a Blow to Nike and Other Sportswear Brands

According to its annual report, Nike produced 50 percent of its footwear and 28 percent of its apparel in Vietnam in its 2024 fiscal year.


Retail

Swiss Running Brand On Transitions to Single CEO

Martin Hoffmann will take over as sole chief executive as co-CEO Marc Maurer leaves the company.

Retail

Swiss Running Brand On Transitions to Single CEO

Martin Hoffmann will take over as sole chief executive as co-CEO Marc Maurer leaves the company.


Retail

Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away

Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.

Retail

Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away

Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.


Retail

Under Armour Reunites With NFL After Five-Year Hiatus

The athletic brand will be the official provider of footwear and gloves for the most popular US pro sport league. Under Armour has made a comeback since founder Kevin Plank reassumed the CEO role last year.

Retail

Under Armour Reunites With NFL After Five-Year Hiatus

The athletic brand will be the official provider of footwear and gloves for the most popular US pro sport league. Under Armour has made a comeback since founder Kevin Plank reassumed the CEO role last year.


Retail

Nike Falls Below $100 Billion in Value as Turnaround Sputters

The activewear brand’s shares dropped as much as 9.3 percent on Friday after its earnings report signaled that revenue and profitability will continue to fall, marking the sixth straight quarter Nike’s shares have declined after earnings.

Retail

Nike Falls Below $100 Billion in Value as Turnaround Sputters

The activewear brand’s shares dropped as much as 9.3 percent on Friday after its earnings report signaled that revenue and profitability will continue to fall, marking the sixth straight quarter Nike’s shares have declined after earnings.


Retail

Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs

The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.

Retail

Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs

The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.