The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.
Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.
The New York-based brand is betting on an assist from the sporting world to help fuel growth.
The New York-based brand is betting on an assist from the sporting world to help fuel growth.
The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.
The sportswear giant has beaten its rivals to sponsor European soccer teams Manchester United and Ajax Amsterdam, both of which have made the final in the UEFA Europa League.
The new 'Futurecraft 4D' shoe is part of a broader push by the sportswear giant to react faster to changing fashions and create more customised products.
The new 'Futurecraft 4D' shoe is part of a broader push by the sportswear giant to react faster to changing fashions and create more customised products.
The Vancouver-based company is trying to overcome an industrywide discounting frenzy and mounting competition in athletic apparel.
The Vancouver-based company is trying to overcome an industrywide discounting frenzy and mounting competition in athletic apparel.
Fanatics Inc. has become the world’s largest online seller of sports fan gear, handling more than $1 billion in annual sales.
Fanatics Inc. has become the world’s largest online seller of sports fan gear, handling more than $1 billion in annual sales.
Nike Inc.’s loss of the golf-club business may be Callaway Golf Co.’s gain.
Nike Inc.’s loss of the golf-club business may be Callaway Golf Co.’s gain.
Adidas AG forecast record soccer sales this year as business is boosted by the monthlong European championship being played in France.
Adidas AG forecast record soccer sales this year as business is boosted by the monthlong European championship being played in France.
Barcelona have agreed an extension to their kit-manufacturing deal with Nike which Spanish media reported was the most lucrative arrangement of its kind in the world.
Barcelona have agreed an extension to their kit-manufacturing deal with Nike which Spanish media reported was the most lucrative arrangement of its kind in the world.
Adidas AG, the German sport-shoe maker, forecast an increase in earnings this year as consumers spend more, making it easier to sell higher-priced goods and offset rising costs.
Adidas AG, the German sport-shoe maker, forecast an increase in earnings this year as consumers spend more, making it easier to sell higher-priced goods and offset rising costs.
Armchair quarterbacks will pay handsomely for the futuristic fabric in Nike's new NFL jerseys.
Armchair quarterbacks will pay handsomely for the futuristic fabric in Nike's new NFL jerseys.
The event runs from Oct. 22 to 25 and will mix participants from art, fashion, music and technology as part of the festival’s tradition of a ‘radical and unhinged exchange of ideas,’ said Mumi Haiati, founder of the event’s organiser Reference Studios.
The e-commerce giant prohibits other companies from deploying automated tools to shop its site and started blocking Meta’s Muse on Sunday night.
The LVMH-owned megabrand will show its Cruise 2028 line in the Chinese fashion capital on May 14, 2027.
The smart ring maker plans to market 50 million shares for $40 to $44 each, according to filings, which could value the company as high as $14.1 billion.
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Investments to reduce heat stress for garment factory workers can pay for themselves within four years, a new report from Cornell University's Global Labor Institute finds.
Diamonds have underpinned the African country's economy since their discovery there in 1967.
The head of Converse promised to review internal processes and told employees he will make any necessary changes in an internal memo seen by Bloomberg.