Brands may be racing to invest in new technology, but the biggest barrier to online sales is far more basic, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
The move extends British company’s push into sports brands following a recent purchase of Puma stock.
The brands earning shopper attention online are investing in content and cultural moments that entertain before they sell, finds BoF Insights and Amazon Fashion & Sports’ latest report ‘Inside Fashion & Sports E-Commerce.’
The head of Converse promised to review internal processes and told employees he will make any necessary changes in an internal memo seen by Bloomberg.
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The sportswear giant's spot in the Dow Jones Industrial Average is looking increasingly uncertain as the brand braces for its exit from the S&P 100.
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
While ticket prices have made the Grand Slam tournament more exclusive and less accessible to average fans, brands are stepping up to fill the void, creating tennis-themed experiences throughout the city.
An internal memo reviewed by Bloomberg sought to clear up misunderstandings around the brand’s coming removal from the S&P 100.
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This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.
Skims’ hire of former Supreme executive Erin Magee and promotion of Yeezy alum Kim Schraub to chief brand officer signal changes ahead as the brand tries to separate itself from its activewear rivals.
The sports retailer cut its full-year sales and profit forecasts as a cautious consumer environment hit demand for athletic apparel and sporting goods.
The retailer cut its profit outlook after weaker-than-expected sales in the quarter, as customers grapple with cost-of-living pressures and pull back on discretionary spending.
The Chinese beauty conglomerate’s revenue grew 29.8 percent in the latest quarter, but its profit decreased by double digits due to increased promotional expenses as it expands overseas.
Shares jumped after the group raised its annual revenue and profit forecasts and said it expected sales to return to growth.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.