Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
social-media
Partner Content
W Hotels’ Lessons in Luxury’s Evolution to Meet Global Consumer Expectations
The newly transformed W Hotels’ flagship properties have reimagined their cultural programming and offerings across hospitality, music and fashion to cater to the demands of its discerning clientele. Now, BoF sits down with the senior vice president and global brand leader of W Hotels to learn more about the luxury lifestyle brand’s multi-year brand evolution to appeal to a cross-generational consumer base.
W Hotels’ Lessons in Luxury’s Evolution to Meet Global Consumer Expectations
The newly transformed W Hotels’ flagship properties have reimagined their cultural programming and offerings across hospitality, music and fashion to cater to the demands of its discerning clientele. Now, BoF sits down with the senior vice president and global brand leader of W Hotels to learn more about the luxury lifestyle brand’s multi-year brand evolution to appeal to a cross-generational consumer base.
Partner Content
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
Marketing
What to Do When Your Product Goes Viral
Virality can be a blessing and a curse. To avoid becoming a one-hit wonder, companies should make the most of the moment, but also think long-term.
What to Do When Your Product Goes Viral
Virality can be a blessing and a curse. To avoid becoming a one-hit wonder, companies should make the most of the moment, but also think long-term.
Technology
Social Media’s Unsavoury Upside for Luxury Brands
Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.
Social Media’s Unsavoury Upside for Luxury Brands
Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.
Marketing
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Beauty
Tati Westbrook Settles Lawsuit, Leaves Halo Beauty, Plans to Relaunch Beauty Brand
The beauty guru announced that her legal drama over her supplement and beauty brands has come to an end.
Tati Westbrook Settles Lawsuit, Leaves Halo Beauty, Plans to Relaunch Beauty Brand
The beauty guru announced that her legal drama over her supplement and beauty brands has come to an end.
Entrepreneurship
How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights
The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.
How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights
The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.
Workplace & Talent
How I Became... Editor-in-Chief of Paper Magazine
Justin Moran began his editorial journey at his university newspaper, taking on freelance work on the side before landing his first internship at Paper Magazine one summer. Now, as Paper's editor-in-chief, he shares his career advice.
How I Became... Editor-in-Chief of Paper Magazine
Justin Moran began his editorial journey at his university newspaper, taking on freelance work on the side before landing his first internship at Paper Magazine one summer. Now, as Paper's editor-in-chief, he shares his career advice.
Retail
Is Dupe Culture Out of Control?
The widespread availability and acceptance of dupes has cracked open access to products and trends for wider audiences. It’s also made doing business more complicated for many independent designers.
Is Dupe Culture Out of Control?
The widespread availability and acceptance of dupes has cracked open access to products and trends for wider audiences. It’s also made doing business more complicated for many independent designers.
Marketing
The Widening Gap Between Influencers and Creators
The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
The Widening Gap Between Influencers and Creators
The two terms are used interchangeably to describe those who make a living sharing content online. But doing so may ignore the fact that having sway is often the key to success in the sector.
Marketing
ShopMy Puts Its Spin on the Sponsored Post
With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
ShopMy Puts Its Spin on the Sponsored Post
With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
Beauty
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
The News in Brief
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.
Unilever Lifts Outlook on Strongest Volume Growth in Over A Decade
Unilever upgraded its annual forecast on Tuesday, as consumers reached for brands like Vaseline and Dove despite household budget concerns stemming from the Iran war.
J&J to Pay $5.5 Billion to Settle Talc-Related Cancer Claims
Johnson & Johnson on Monday said it agreed to a $5.5 billion commitment to resolve years of litigation related to claims that its talc products caused ovarian cancer.
Lenzing Closes UK, Austria Sites in Turnaround Bid
The closures are the latest in a series of cost-cutting and refinancing measures at the textile maker, which has faced headwinds from competition in China and India.