Skip to main content

social-media

Retail

With a New Owner, Von Dutch Plots a Comeback

The Y2K-favourite brand has been acquired by brand management firm WSG, which hopes to turn the brand’s recent spurt of relevance online into sales of trucker hats and tees.

Retail

With a New Owner, Von Dutch Plots a Comeback

The Y2K-favourite brand has been acquired by brand management firm WSG, which hopes to turn the brand’s recent spurt of relevance online into sales of trucker hats and tees.


Marketing

Can Fashion Sell ‘Brat Summer’?

Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.

Marketing

Can Fashion Sell ‘Brat Summer’?

Charli XCX’s latest album “Brat” helped solidify the theme of the summer. For brands and retailers, the race to merchandise and market around it is on.


Marketing

Why Influencers Want You in Their Group Chats

Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.

Marketing

Why Influencers Want You in Their Group Chats

Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.


Marketing

What Is Buzz Worth?

Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.

Marketing

What Is Buzz Worth?

Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.


Technology

TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers

The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.

Technology

TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers

The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.


Technology

TikTok Ready to Fight US Ban With 170 Million Users at Stake

Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.

Technology

TikTok Ready to Fight US Ban With 170 Million Users at Stake

Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.


Marketing

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.

Marketing

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.


Technology

The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.

Technology

The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.


Beauty

Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype

From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.

Beauty

Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype

From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.


Retail

Who Is the TikTok Shopper?

The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.

Retail

Who Is the TikTok Shopper?

The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.


Technology

The US TikTok Ban Clears Its First Hurdle. What’s Next?

The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.

Technology

The US TikTok Ban Clears Its First Hurdle. What’s Next?

The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.


Technology

US House Passes Bill to Force ByteDance to Divest TikTok or Face Ban

The bill passed 352-65, with bipartisan support, but it faces a more uncertain path in the Senate where some favour a different approach to regulating foreign-owned apps that could pose security concerns.

Technology

US House Passes Bill to Force ByteDance to Divest TikTok or Face Ban

The bill passed 352-65, with bipartisan support, but it faces a more uncertain path in the Senate where some favour a different approach to regulating foreign-owned apps that could pose security concerns.