Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
social-media
Retail
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Shein, Temu in Fierce Fight Over US Market for $10 Dresses
The battle between the fast fashion retailers is playing out not only on social media but also in a US court.
Beauty
Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter
The TikTok filter went viral this week, further distorting our perceptions of reality.
Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter
The TikTok filter went viral this week, further distorting our perceptions of reality.
Beauty
Case Study | Inside Beauty’s Biggest Disruptor
E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
Case Study | Inside Beauty’s Biggest Disruptor
E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
Workplace & Talent
How I Became... Senior Lead of Creative Strategy at Pinterest
Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.
How I Became... Senior Lead of Creative Strategy at Pinterest
Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.
Technology
How Luxury Is Using Augmented Reality
Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.
How Luxury Is Using Augmented Reality
Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.
Marketing
TikTok’s Deinfluencing Trend, Explained
Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions
TikTok’s Deinfluencing Trend, Explained
Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions
Technology
Snap Forecasts First Quarterly Revenue Decline; Shares Fall
Snap Inc. is forecasting its first ever quarterly revenue decline, citing a flurry of changes to Snapchat’s advertising products that may be disruptive to the social media app’s business.
Snap Forecasts First Quarterly Revenue Decline; Shares Fall
Snap Inc. is forecasting its first ever quarterly revenue decline, citing a flurry of changes to Snapchat’s advertising products that may be disruptive to the social media app’s business.
Sustainability
The Marketing Challenge Behind Schiaparelli’s Fur Faux Pas
The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.
The Marketing Challenge Behind Schiaparelli’s Fur Faux Pas
The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.
Retail
What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.
What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.
Retail
BoF Insights | How Men’s Footwear Is Smartening Up in 2023
Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.
BoF Insights | How Men’s Footwear Is Smartening Up in 2023
Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.
Direct-to-Consumer
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
Technology
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.