The Commercial Case for Cooling Bangladesh’s Garment Factories
Investments to reduce heat stress for garment factory workers can pay for themselves within four years, a new report from Cornell University's Global Labor Institute finds.
social-media
Sports
Why Athletes Are Beauty’s Real MVPs
Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.
Why Athletes Are Beauty’s Real MVPs
Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.
Marketing
The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
Partner Content
How to Optimise Organic Social Media Strategies
Dash Hudson chief marketing officer Kate Kenner Archibald joined BoF’s Alice Gividen to discuss the channels that matter, key strategic approaches and the metrics to measure for fashion and beauty SMEs today.
How to Optimise Organic Social Media Strategies
Dash Hudson chief marketing officer Kate Kenner Archibald joined BoF’s Alice Gividen to discuss the channels that matter, key strategic approaches and the metrics to measure for fashion and beauty SMEs today.
Retail
Shopping Events Are Back. Here’s How to Make the Most of Them
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
Shopping Events Are Back. Here’s How to Make the Most of Them
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
Partner Content
At Hyaloid, Evolving DTC to a Multiplatform Model
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.
At Hyaloid, Evolving DTC to a Multiplatform Model
CEO Oh Sang Hyeon shares how Hyaloid’s latest platform strives to ease the customer user experience through several applications delivered on one platform technology, accessed with the use of one password on its social commerce service.
Technology
AI Marketing Stunts Are Here. Is Fashion Ready?
It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.
AI Marketing Stunts Are Here. Is Fashion Ready?
It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.
Technology
ByteDance Matches Tencent’s $80 Billion Sales After TikTok Boom
ByteDance Ltd.’s revenue surged more than 30 percent to surpass $80 billion in 2022, matching the tally at archrival Tencent Holdings Ltd. after twin video platforms TikTok and Douyin drew eyeballs and advertisers from social media incumbents.
ByteDance Matches Tencent’s $80 Billion Sales After TikTok Boom
ByteDance Ltd.’s revenue surged more than 30 percent to surpass $80 billion in 2022, matching the tally at archrival Tencent Holdings Ltd. after twin video platforms TikTok and Douyin drew eyeballs and advertisers from social media incumbents.
Technology
What Is Lemon8 and What Are Its Links With Under-Fire TikTok
While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:
What Is Lemon8 and What Are Its Links With Under-Fire TikTok
While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:
Beauty
E.l.f. and American Eagle Reveal Beauty Collaboration
TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.
E.l.f. and American Eagle Reveal Beauty Collaboration
TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.
Technology
TikTok Hits 150 Million US Monthly Users, Up From 100 Million in 2020
The Chinese-owned app confirmed the figure ahead of TikTok CEO Shou Zi Chew’s testimony set for Thursday before the House Energy and Commerce Committee.
TikTok Hits 150 Million US Monthly Users, Up From 100 Million in 2020
The Chinese-owned app confirmed the figure ahead of TikTok CEO Shou Zi Chew’s testimony set for Thursday before the House Energy and Commerce Committee.
Retail
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Beauty
What Can Beauty Expect From Generation Alpha?
The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.
What Can Beauty Expect From Generation Alpha?
The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.
The News in Brief
Botswana Seeks Bigger De Beers Stake
Diamonds have underpinned the African country's economy since their discovery there in 1967.
Converse CEO Pledges Review Over Ad Critics Say Evoked KKK
The head of Converse promised to review internal processes and told employees he will make any necessary changes in an internal memo seen by Bloomberg.
Model Presley Gerber, Cindy Crawford’s Son, Dies Aged 27
The model had spoken publicly about a years-long struggle with depression and addiction.
Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.