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Technology

TikTok Hits 150 Million US Monthly Users, Up From 100 Million in 2020

The Chinese-owned app confirmed the figure ahead of TikTok CEO Shou Zi Chew’s testimony set for Thursday before the House Energy and Commerce Committee.

Technology

TikTok Hits 150 Million US Monthly Users, Up From 100 Million in 2020

The Chinese-owned app confirmed the figure ahead of TikTok CEO Shou Zi Chew’s testimony set for Thursday before the House Energy and Commerce Committee.


Retail

Temu’s Ambitions Are Bigger Than Beating Shein

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.

Retail

Temu’s Ambitions Are Bigger Than Beating Shein

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.


Beauty

What Can Beauty Expect From Generation Alpha?

The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.

Beauty

What Can Beauty Expect From Generation Alpha?

The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.


Retail

Shein, Temu in Fierce Fight Over US Market for $10 Dresses

The battle between the fast fashion retailers is playing out not only on social media but also in a US court.

Retail

Shein, Temu in Fierce Fight Over US Market for $10 Dresses

The battle between the fast fashion retailers is playing out not only on social media but also in a US court.


Beauty

Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter

The TikTok filter went viral this week, further distorting our perceptions of reality.

Beauty

Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter

The TikTok filter went viral this week, further distorting our perceptions of reality.


Beauty

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.

Beauty

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.


Workplace & Talent

How I Became... Senior Lead of Creative Strategy at Pinterest

Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.

Workplace & Talent

How I Became... Senior Lead of Creative Strategy at Pinterest

Having started her career as a concept designer at Gap Inc. and Victoria’s Secret before becoming director of consulting at trend forecasting agency WGSN, Amiyra Perkins today leads a creative team at the tech firm. Now, she shares her career advice.


Technology

How Luxury Is Using Augmented Reality

Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.

Technology

How Luxury Is Using Augmented Reality

Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.


Marketing

TikTok’s Deinfluencing Trend, Explained

Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions

Marketing

TikTok’s Deinfluencing Trend, Explained

Despite the name, TikTok’s latest viral trend is just further evidence of influencers’ power in shaping purchasing decisions


Technology

Snap Forecasts First Quarterly Revenue Decline; Shares Fall

Snap Inc. is forecasting its first ever quarterly revenue decline, citing a flurry of changes to Snapchat’s advertising products that may be disruptive to the social media app’s business.

Technology

Snap Forecasts First Quarterly Revenue Decline; Shares Fall

Snap Inc. is forecasting its first ever quarterly revenue decline, citing a flurry of changes to Snapchat’s advertising products that may be disruptive to the social media app’s business.


Sustainability

The Marketing Challenge Behind Schiaparelli’s Fur Faux Pas

The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.

Sustainability

The Marketing Challenge Behind Schiaparelli’s Fur Faux Pas

The brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.


Retail

What Fashion Can Learn From Gen-Z’s Approach to Gender

Young consumers are pushing brands to reconsider their approach to gendered collections.

Retail

What Fashion Can Learn From Gen-Z’s Approach to Gender

Young consumers are pushing brands to reconsider their approach to gendered collections.