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Beauty

The State of Fashion Special Edition | The New Face of Beauty

The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.

Beauty

The State of Fashion Special Edition | The New Face of Beauty

The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.


Beauty

The Brand-Building Machines Behind Beauty’s Hottest Labels

In the last decade, incubators aimed at churning out brands have become a force throughout the industry. The Business of Beauty unpacks the pros and cons to the model, as well as what incubators and their brands need to do to stay competitive in a crowded market.

Beauty

The Brand-Building Machines Behind Beauty’s Hottest Labels

In the last decade, incubators aimed at churning out brands have become a force throughout the industry. The Business of Beauty unpacks the pros and cons to the model, as well as what incubators and their brands need to do to stay competitive in a crowded market.


Beauty

The Secret to Creating a Cult Beauty Product

When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital.

Beauty

The Secret to Creating a Cult Beauty Product

When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital.


Beauty

Beauty at the Met Gala: Smoky Eyes, Red Lipstick and Not Much Else

Beauty will always be on the sidelines at fashion’s “Super Bowl,” but this year all of the beautiful people just looked beautiful.

Beauty

Beauty at the Met Gala: Smoky Eyes, Red Lipstick and Not Much Else

Beauty will always be on the sidelines at fashion’s “Super Bowl,” but this year all of the beautiful people just looked beautiful.


Beauty

How New Beauty Brands Are Made

Retail accelerators have offered new founders help breaking into tough to crack retail environments. But finding long term success often takes more than a single bootcamp.

Beauty

How New Beauty Brands Are Made

Retail accelerators have offered new founders help breaking into tough to crack retail environments. But finding long term success often takes more than a single bootcamp.


Beauty

Why Many Y2K Beauty Brands Aren’t Benefiting From the Y2K Trend

Fashion labels like Marc Jacobs have capitalised on the Y2K trend with rebooted brands and products. But beauty brands of the era, like Laura Mercier and Philosophy need more than nostalgia to capture Gen-Z’s attention.

Beauty

Why Many Y2K Beauty Brands Aren’t Benefiting From the Y2K Trend

Fashion labels like Marc Jacobs have capitalised on the Y2K trend with rebooted brands and products. But beauty brands of the era, like Laura Mercier and Philosophy need more than nostalgia to capture Gen-Z’s attention.


Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.

Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.


Beauty

Can A-List Estheticians Build Viable Beauty Brands?

As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.

Beauty

Can A-List Estheticians Build Viable Beauty Brands?

As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.


Beauty

L’Oréal Q1 Sales Rise 13%, Lifted by US, Europe

L’Oréal reported a 13 percent rise in first-quarter sales, beating expectations thanks to strong business in the US and Europe as shoppers shrugged off rising prices, but said it had not benefited yet from the end of Covid-19 curbs in China.

Beauty

L’Oréal Q1 Sales Rise 13%, Lifted by US, Europe

L’Oréal reported a 13 percent rise in first-quarter sales, beating expectations thanks to strong business in the US and Europe as shoppers shrugged off rising prices, but said it had not benefited yet from the end of Covid-19 curbs in China.


Beauty

Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line

Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.

Beauty

Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line

Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.


Beauty

Why L’Oréal Paid $2.5 Billion for Aesop

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.

Beauty

Why L’Oréal Paid $2.5 Billion for Aesop

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.


Beauty

Why Shopping for Beauty Is So Different in the UK

The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.

Beauty

Why Shopping for Beauty Is So Different in the UK

The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.