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Beauty

Hailey Bieber Looks to Beat Beauty Brand Fatigue With Rhode Label

Hailey Bieber has grand plans for her skin-care label, Rhode, aiming to stand out in an increasingly crowded field of celebrity brands.

Beauty

Hailey Bieber Looks to Beat Beauty Brand Fatigue With Rhode Label

Hailey Bieber has grand plans for her skin-care label, Rhode, aiming to stand out in an increasingly crowded field of celebrity brands.


Beauty

Why Beauty’s Challenger Brands Need to Rev Up Growth

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

Beauty

Why Beauty’s Challenger Brands Need to Rev Up Growth

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.


Marketing

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.

Marketing

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.


Beauty

Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.

Beauty

Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.


Beauty

What Happens When the Menstrual Cycle Meets the Beauty Aisle

An array of emerging brands are attempting to glamourise and destigmatise everything from periods to hot flashes.

Beauty

What Happens When the Menstrual Cycle Meets the Beauty Aisle

An array of emerging brands are attempting to glamourise and destigmatise everything from periods to hot flashes.


Beauty

How to Decode Gen-Z’s Evolving Relationship With Beauty

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.

Beauty

How to Decode Gen-Z’s Evolving Relationship With Beauty

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.


Partner Content

Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.

Partner Content

Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.


Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.

Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.


Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.

Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.


Beauty

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.

Beauty

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.


Beauty

Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.

Beauty

Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.


Beauty

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

Beauty

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.