H&M, Adidas and Inditex Back New Effort to Address ‘Waste Colonialism’
The new initiative will explore how the industry can take responsibility for the millions of used and unsold garments exported to secondhand markets around the world.
olympics
Sports
Inside Fashion’s Biggest Olympics Ever
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
News & Analysis
Ben Sherman Scores Olympic Deal
The heritage brand, famously worn by rock stars from The Who to Oasis, is to design looks for British athletes at the 2020 Tokyo Olympic Games.
Sustainability
Social Goods | Vogue Criticised For Unpaid Internships, Why Olympic Uniforms Are Political
This week, British Vogue is under investigation for its unpaid 'work placement' programme, while North and South Korea's joint Olympics uniforms are scrutinised.
News & Analysis
China's Alibaba Becomes Major Sponsor of Olympics
International Olympic Committee sources have reported that major sponsors pay about $100 million per four-year cycle, which includes one summer and one winter games.
News & Analysis
Speedo, Ralph Lauren Drop Ryan Lochte After Rio Robbery Lie
Speedo USA severed its sponsorship of U.S. swimmer Ryan Lochte after he admitted to making up a story about being robbed at gunpoint while in Rio for the 2016 Olympics. Ralph Lauren also said it would not renew his contract.
News & Analysis
Nike's Stock Falls Behind Rivals Amid Rio Olympics
Nike has top billing among sports brands at the Rio Olympics, but a week into the Games, its stock is losing to Adidas and Under Armour.
News & Analysis
Nike CMO: ‘No Bigger Stage Than the Olympics’
Nike chief marketing officer Greg Hoffman explains how the company is tapping the Olympic opportunity ‘not only through storytelling but also through product and services.’
News & Analysis
Olympians Suit Up in High-Tech Apparel to Shave Seconds
With the Rio Olympics around the corner, sport giants are getting innovative with their performance apparel.
News & Analysis
Brands Speak on Olympics Impact
With the 2016 Olympic Games just days away, corporate executives are divided on the business impact they expect to see.
China
Nike Takes China Sales Gold Since 2008 Beijing Olympics
Nike sales growth in Greater China outpaced those of Adidas AG and local rivals Li Ning Co. and Anta Sports Products Ltd. since the 2008 Beijing Olympics.
Marketing
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
News & Analysis
Hermès Heads to Olympic Games as Saddler for Brazil Showjumpers
Hermès, the French company known for its tony handbags, said Friday it has been named official saddler for the Brazilian showjumping team.
The News in Brief
Dyson’s $499 AI Toothbrush Sees Rocky Debut
The UK firm blamed a production error resulting in ‘water seepage’ for the disappearance of its newly launched camera-equipped toothbrush from stores.
Sephora to Launch at Marks & Spencer
‘Sephora at M&S’ will roll out in M&S stores and online starting next spring, with plans to expand to 100 locations by the end of 2028.
Novo Buys Rights to Early Obesity Pill For $2.6 Billion
The Wegovy maker has signed a deal to license an experimental obesity pill from China’s Jiangsu Hengrui Pharmaceuticals as it seeks to regain share of the global GLP-1 market.
Oura Delays US IPO
The smart ring maker said on Tuesday it has delayed its US initial public offering, citing market uncertainty.
Maxhosa Africa Brings Pan-Africanism to Paris Fashion Week
Creative director Laduma Ngxokolo’s label is the first South African brand to stage a full runway show on the official Paris Fashion Week calendar.
Shein Shares Sink to Record Low After Profit Plunge
The ultra-fast-fashion giant’s share price fell 12 percent after it reported a steep drop in first-half operating income in its inaugural earnings as a public company.
Revolve Launches Annual Print Magazine
The annual publication, whose inaugural issue features Kendall Jenner, Alex Consani and Teyana Taylor, will be available digitally and in stores.