Luca de Meo Says Italy Remains Key, Rules Out Production Shift
The Kering CEO also denied any interest in buying a minority stake in Armani, adding that the group was focusing on other challenges.
Olympics
Latest News & Analysis
Marketing
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Sports
Why Cult Skate Brands Roll Past the Olympics
Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.
Retail
The World’s Fastest Man Wants His Own Signature Adidas Shoe
After winning gold in the 100-metre sprint at the Paris 2024 Olympics, Noah Lyles calls for his own signature sneaker with Adidas, highlighting the untapped market for sprinter-branded footwear.
Beauty
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
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Sports
Fashion’s Sports Obsession Is No Accident
The Olympics are proving a perfect marriage of the sports and fashion industries. It’s the culmination of several factors that have turned sport into fashion’s most exciting new arena over the past two years.
Sports
How Fashion Can Nail the Tricky Details of Sports Partnerships
As fashion’s interest in sports grows, brands are getting a crash course in the complicated world of sports sponsorships.
Sports
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant
In under a decade, the Boston-based company transformed itself from a brand for dads and runners into one of the hottest players in the sneaker world. Now, it’s using the Olympics and an expanding roster of collaborators, athlete partners and sports categories as catalysts to achieve its lofty ambitions.
Retail
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
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Retail
This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues
The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.
Luxury
Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony
Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.
Retail
The BoF Podcast | Stéphane Ashpool on Fashion, Sports and the Paris Olympics
The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.
Retail
Sneaker Brand On Arrives at Olympics Reveling in Role of Upstart
A cohort of 66 athletes are using the Zurich-based company’s gear, competing in 18 disciplines across track and field, triathlon, marathon and tennis.
The News in Brief
H&M, Adidas and Inditex Back New Effort to Address ‘Waste Colonialism’
The new initiative will explore how the industry can take responsibility for the millions of used and unsold garments exported to secondhand markets around the world.
Dyson’s $499 AI Toothbrush Sees Rocky Debut
The UK firm blamed a production error resulting in ‘water seepage’ for the disappearance of its newly launched camera-equipped toothbrush from stores.
Sephora to Launch at Marks & Spencer
‘Sephora at M&S’ will roll out in M&S stores and online starting next spring, with plans to expand to 100 locations by the end of 2028.
Novo Buys Rights to Early Obesity Pill For $2.6 Billion
The Wegovy maker has signed a deal to license an experimental obesity pill from China’s Jiangsu Hengrui Pharmaceuticals as it seeks to regain share of the global GLP-1 market.
Oura Delays US IPO
The smart ring maker said on Tuesday it has delayed its US initial public offering, citing market uncertainty.
Maxhosa Africa Brings Pan-Africanism to Paris Fashion Week
Creative director Laduma Ngxokolo’s label is the first South African brand to stage a full runway show on the official Paris Fashion Week calendar.
Shein Shares Sink to Record Low After Profit Plunge
The ultra-fast-fashion giant’s share price fell 12 percent after it reported a steep drop in first-half operating income in its inaugural earnings as a public company.