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Sustainability

Why Some Consumers Find Sustainable Marketing So Annoying

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.

Sustainability

Why Some Consumers Find Sustainable Marketing So Annoying

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.


Technology

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.

Technology

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.


Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.


Sustainability

Are H&M and Zara Harming Forests in Brazil?

Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.

Sustainability

Are H&M and Zara Harming Forests in Brazil?

Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.


Marketing

Should Lab-Grown Diamonds Be Labelled? Regulators (Again) Say Yes.

Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.

Marketing

Should Lab-Grown Diamonds Be Labelled? Regulators (Again) Say Yes.

Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.


Direct-to-Consumer

Can Allbirds Survive Its Own Turnaround Plan?

An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.

Direct-to-Consumer

Can Allbirds Survive Its Own Turnaround Plan?

An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.


Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.

Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.


Sustainability

H&M Places New Bet on the Future of Fashion Recycling

The fast-fashion giant has joined Vargas and TPG to back a new polyester recycling venture following its failed bet on Renewcell.

Sustainability

H&M Places New Bet on the Future of Fashion Recycling

The fast-fashion giant has joined Vargas and TPG to back a new polyester recycling venture following its failed bet on Renewcell.


Sustainability

Beware the ‘Sheinification’ of Fashion

The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.

Sustainability

Beware the ‘Sheinification’ of Fashion

The ‘instant fashion’ juggernaut’s explosive growth is attracting imitators. But keeping up with Shein’s relentless churn puts the industry on a perilous course when it comes to sustainability, writes Kenneth P. Pucker.


Retail

Pangaia’s Net Losses Surpassed $50 Million in 2022

The ‘materials science’ start-up, whose investors include funds backed by Will Smith and Leonardo DiCaprio, has struggled to sustain the momentum generated by its brightly coloured sweatsuits during the pandemic.

Retail

Pangaia’s Net Losses Surpassed $50 Million in 2022

The ‘materials science’ start-up, whose investors include funds backed by Will Smith and Leonardo DiCaprio, has struggled to sustain the momentum generated by its brightly coloured sweatsuits during the pandemic.


Partner Content

Seeding More Sustainable Agriculture Practices With the US Cotton Trust Protocol

To address the urgent need to reduce greenhouse gas emissions throughout brands’ and retailers’ supply chains, the US Cotton Trust Protocol is providing technical assistance with environmental and financial benefits for cotton growers, to innovate the agricultural practices of the world’s third largest cotton-producing region.

Partner Content

Seeding More Sustainable Agriculture Practices With the US Cotton Trust Protocol

To address the urgent need to reduce greenhouse gas emissions throughout brands’ and retailers’ supply chains, the US Cotton Trust Protocol is providing technical assistance with environmental and financial benefits for cotton growers, to innovate the agricultural practices of the world’s third largest cotton-producing region.


Entrepreneurship

Now, Anyone Can Be a Sneaker Designer

That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.

Entrepreneurship

Now, Anyone Can Be a Sneaker Designer

That’s the promise of Zellerfeld, a 3D-printing partner to Louis Vuitton and Moncler that’s becoming a platform for emerging designers to easily make and sell footwear of their own.