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The Business of Fashion

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Sustainability

Op-Ed | The Myth of Ethical Luxury

Beneath luxury’s glamorous surface lies a network of supply chains tangled with the same labour abuses as fast fashion. Brands can, and should, do better, argues Caterina Occhio.

Beauty

Conserving Beauty Shows Sheet Masks Don’t Have to End up in a Landfill

With Elle Macpherson on its board, Conserving Beauty has brought sheet masks and zit stickers into the push to combat beauty product waste.

Direct-to-Consumer

TikTok Viral Brand Halara Enters the Real World

Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.

Sustainability

Fashion’s Supply Chain Is Still Full of Banned Chinese Cotton

A study published this week found traces of cotton from Xinjiang in nearly a fifth of the products it examined, highlighting the challenges brands face in policing their supply chains even as requirements to do so spread to raw materials from diamonds to leather and palm oil.

Sustainability

Why Some Consumers Find Sustainable Marketing So Annoying

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.

Technology

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.

Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

Sustainability

Are H&M and Zara Harming Forests in Brazil?

Cotton linked to environmental and human rights abuses in Brazil is leaking into the supply chains of major fashion brands, a new investigation has found, prompting Zara-owner Inditex to send a scathing rebuke to the industry’s biggest sustainable cotton certifier.

Marketing

Should Lab-Grown Diamonds Be Labelled? Regulators (Again) Say Yes.

Brands selling synthetic stones should make their provenance clear in marketing, according to the UK’s Advertising Standards Authority.

Direct-to-Consumer

Can Allbirds Survive Its Own Turnaround Plan?

An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.

Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.

Sustainability

H&M Places New Bet on the Future of Fashion Recycling

The fast-fashion giant has joined Vargas and TPG to back a new polyester recycling venture following its failed bet on Renewcell.

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