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Beauty

The End of Glitter?

“Glow” has replaced “glam” as beauty’s vibe-du-jour, making pearlescent powder and face gloss more in-demand — and bumping glitter from the industry’s VIP ingredient list.


Global Markets

Trump Tariffs Get Personal for the Harris Tweed Makers of the Hebrides

Donald Trump’s tariffs are threatening the livelihoods of Harris Tweed weavers in the Outer Hebrides, posing a threat to the centuries-old craft and the economic stability of the island communities.


Retail

Cult Swim Brand Hunza G Goes for Growth

Following a management buyout, creative director Georgiana Huddart and new CEO Krishna Nikhil lay out their plans to double the crinkly one-size-fits-all British swimwear label’s annual sales to £60 million over the next two years.


Luxury

Luxury Has a Fake News Problem. Is Silence the Right Strategy?

Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.


Retail

How Made-in-America Brands Turn Tariff Turmoil Into Opportunity

While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.


Partner Content

At Milano Unica, 20 Years of Shaping Sustainable Sourcing and Global Trade

To help fashion brands and businesses meet growing demand for more resilient and sustainable sourcing solutions amid shifting geopolitical dynamics, Milano Unica, Italy’s bi-annual textile and accessories trade fair, is evolving its focus and programming. BoF learns more from Simone Canclini, president of Milano Unica.


Luxury

The Philosophy Behind Lemaire’s $100 Million Ascent

Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.


Partner Content

The Evolution of Global Textile Sourcing in 2025

Ahead of Texworld NYC next week, the biannual trade event which sees global textile suppliers and manufacturers meet with buyers from across the fashion industry, BoF examines the key themes which the fair’s programming forecasts will shape 2025’s textile sourcing.


Global Markets

India to Promote Its Textiles as Political Crisis Hits Bangladesh’s Exports, Say Sources

An ongoing political crisis in neighbouring Bangladesh, has prompted global retailers to explore alternatives, including India, for garment imports, exporters told Reuters.


Marketing

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.


Luxury

Why Theophilio Is Giving Fashion Week Another Shot

The New York-based label will return to the schedule after a three-season hiatus. This time around, the business is in a much healthier financial state, said designer Edvin Thompson, and is now eyeing a supply chain expansion.


Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.