Zara Owner Looks to US for Next Phase of Growth
Inditex is investing in the US as a key growth market, CEO Oscar Garcia Maceiras told Reuters, with store revamps and new openings planned across its Zara, Massimo Dutti and Bershka brands.
materials
Retail
How Made-in-America Brands Turn Tariff Turmoil Into Opportunity
While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.
How Made-in-America Brands Turn Tariff Turmoil Into Opportunity
While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.
Partner Content
At Milano Unica, 20 Years of Shaping Sustainable Sourcing and Global Trade
To help fashion brands and businesses meet growing demand for more resilient and sustainable sourcing solutions amid shifting geopolitical dynamics, Milano Unica, Italy’s bi-annual textile and accessories trade fair, is evolving its focus and programming. BoF learns more from Simone Canclini, president of Milano Unica.
At Milano Unica, 20 Years of Shaping Sustainable Sourcing and Global Trade
To help fashion brands and businesses meet growing demand for more resilient and sustainable sourcing solutions amid shifting geopolitical dynamics, Milano Unica, Italy’s bi-annual textile and accessories trade fair, is evolving its focus and programming. BoF learns more from Simone Canclini, president of Milano Unica.
Luxury
The Philosophy Behind Lemaire’s $100 Million Ascent
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
The Philosophy Behind Lemaire’s $100 Million Ascent
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
Partner Content
The Evolution of Global Textile Sourcing in 2025
Ahead of Texworld NYC next week, the biannual trade event which sees global textile suppliers and manufacturers meet with buyers from across the fashion industry, BoF examines the key themes which the fair’s programming forecasts will shape 2025’s textile sourcing.
The Evolution of Global Textile Sourcing in 2025
Ahead of Texworld NYC next week, the biannual trade event which sees global textile suppliers and manufacturers meet with buyers from across the fashion industry, BoF examines the key themes which the fair’s programming forecasts will shape 2025’s textile sourcing.
Global Markets
India to Promote Its Textiles as Political Crisis Hits Bangladesh’s Exports, Say Sources
An ongoing political crisis in neighbouring Bangladesh, has prompted global retailers to explore alternatives, including India, for garment imports, exporters told Reuters.
India to Promote Its Textiles as Political Crisis Hits Bangladesh’s Exports, Say Sources
An ongoing political crisis in neighbouring Bangladesh, has prompted global retailers to explore alternatives, including India, for garment imports, exporters told Reuters.
Marketing
Why the ‘Walmart Birkin’ Struck a Nerve
There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.
Why the ‘Walmart Birkin’ Struck a Nerve
There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.
Luxury
Why Theophilio Is Giving Fashion Week Another Shot
The New York-based label will return to the schedule after a three-season hiatus. This time around, the business is in a much healthier financial state, said designer Edvin Thompson, and is now eyeing a supply chain expansion.
Why Theophilio Is Giving Fashion Week Another Shot
The New York-based label will return to the schedule after a three-season hiatus. This time around, the business is in a much healthier financial state, said designer Edvin Thompson, and is now eyeing a supply chain expansion.
Sports
The Technology Behind On’s Newest ‘Super Shoe’
The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.
The Technology Behind On’s Newest ‘Super Shoe’
The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.
Sustainability
Op-Ed | The Myth of Ethical Luxury
Beneath luxury’s glamorous surface lies a network of supply chains tangled with the same labour abuses as fast fashion. Brands can, and should, do better, argues Caterina Occhio.
Op-Ed | The Myth of Ethical Luxury
Beneath luxury’s glamorous surface lies a network of supply chains tangled with the same labour abuses as fast fashion. Brands can, and should, do better, argues Caterina Occhio.
Beauty
Conserving Beauty Shows Sheet Masks Don’t Have to End up in a Landfill
With Elle Macpherson on its board, Conserving Beauty has brought sheet masks and zit stickers into the push to combat beauty product waste.
Conserving Beauty Shows Sheet Masks Don’t Have to End up in a Landfill
With Elle Macpherson on its board, Conserving Beauty has brought sheet masks and zit stickers into the push to combat beauty product waste.
Direct-to-Consumer
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Sustainability
Fashion’s Supply Chain Is Still Full of Banned Chinese Cotton
A study published this week found traces of cotton from Xinjiang in nearly a fifth of the products it examined, highlighting the challenges brands face in policing their supply chains even as requirements to do so spread to raw materials from diamonds to leather and palm oil.
Fashion’s Supply Chain Is Still Full of Banned Chinese Cotton
A study published this week found traces of cotton from Xinjiang in nearly a fifth of the products it examined, highlighting the challenges brands face in policing their supply chains even as requirements to do so spread to raw materials from diamonds to leather and palm oil.
The News in Brief
Arnault Drops Out of World’s Top 10 Richest as US Tech Dominates
The LVMH chairman’s net worth fell to $143 billion on Thursday, pulling him beneath Warren Buffett, Bloomberg reported.
Dior and A24 Announce Two-Year Collaboration
The partnership, which will kick off at the A24-owned, New York-based Cherry Lane Theatre, will comprise live events for film and theatre featuring established and emerging creative talent.
Princess Diana’s ‘Revenge Dress’ Comes to Auction at Sotheby’s
The black silk evening dress by Greek designer Christina Stambolian could fetch close to $300,000.
Macy’s Raises Annual Targets as Bloomingdale’s Drives Growth
The retailer's improved outlook reflects resilience among higher-income shoppers, despite broader economic uncertainty.
American Eagle Shares Slide on Margin Outlook, Weak Sales at Core Brands
Shares slumped over 11 percent in premarket trading Thursday, following a flat quarterly gross-margin forecast as persistent softness at the company's core brands outweighed a second-quarter revenue beat.
Primark to Start Home Delivery as Sales Fall Ahead of Split
The decision is a major about-face for the budget fashion chain as it tries to stem falling sales ahead of its split from Associated British Foods.
Nike Reassures Executives That Its Stock Is Still in the S&P 500
An internal memo reviewed by Bloomberg sought to clear up misunderstandings around the brand’s coming removal from the S&P 100.