Skip to main content

influencers

Global Markets

BTS to Unveil Pop-Up Stores in Manila, Taipei and Singapore

The seven-man K-pop sensation and Louis Vuitton ambassadors are at the heart of a burgeoning fashion business — their own. Following successful runs

Global Markets

BTS to Unveil Pop-Up Stores in Manila, Taipei and Singapore

The seven-man K-pop sensation and Louis Vuitton ambassadors are at the heart of a burgeoning fashion business — their own. Following successful runs


Marketing

Why Gucci Recruited James Corden to Host a Key Comeback Campaign

Getting Gucci back to rapid growth will require selling to hypebeasts and grandmothers at the same time. With a fake talk show, the brand is trying to balance Alessandro Michele’s maximalist hits with more understated styles.

Marketing

Why Gucci Recruited James Corden to Host a Key Comeback Campaign

Getting Gucci back to rapid growth will require selling to hypebeasts and grandmothers at the same time. With a fake talk show, the brand is trying to balance Alessandro Michele’s maximalist hits with more understated styles.


Retail

Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.

Retail

Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.


Marketing

What Facebook’s New Tools Mean for the Influencer Marketing Industry

The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.

Marketing

What Facebook’s New Tools Mean for the Influencer Marketing Industry

The social media giant is launching services that will help influencers better monetise their followings. But in the longterm, these changes may not best serve creators or brands.


Retail

Can TikTok’s Biggest Stars Build Abercrombie’s Next Brand?

A new partnership with Dixie and Charli D’Amelio, in the form of a brand called Social Tourist, gives a look at the company’s ambitions.

Retail

Can TikTok’s Biggest Stars Build Abercrombie’s Next Brand?

A new partnership with Dixie and Charli D’Amelio, in the form of a brand called Social Tourist, gives a look at the company’s ambitions.


Marketing

Karla Otto Doubles Down on Influencer Marketing With New Acquisition

The global fashion agency is deepening its offerings in the influencer space, a bright spot during the pandemic.

Marketing

Karla Otto Doubles Down on Influencer Marketing With New Acquisition

The global fashion agency is deepening its offerings in the influencer space, a bright spot during the pandemic.


Media

Poet Laureate Amanda Gorman Appears on Cover of American Vogue

The 23-year-old poet and activist caught the attention of the fashion world after speaking at the US presidential inauguration in January and was subsequently signed to IMG Models.

Media

Poet Laureate Amanda Gorman Appears on Cover of American Vogue

The 23-year-old poet and activist caught the attention of the fashion world after speaking at the US presidential inauguration in January and was subsequently signed to IMG Models.


Beauty

Makeup Artist Violette Launches Brand

Backed by $2.75 million in seed funding, the YouTube star debuts a multi-category collection that aims to hit a sweet spot between Instagram face and ‘effortless’ beauty.

Beauty

Makeup Artist Violette Launches Brand

Backed by $2.75 million in seed funding, the YouTube star debuts a multi-category collection that aims to hit a sweet spot between Instagram face and ‘effortless’ beauty.


China

Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang

Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.

China

Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang

Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.


China

China’s Spring Festival Gala Showcases the Likes of Chanel, Stella McCartney and Sankuanz

As a TV programme with an audience of over 1.2 billion, China’s Spring Festival Gala is an important stage for international luxury brands fighting for exposure. This year, many homegrown designers also tapped into the broadcast.

China

China’s Spring Festival Gala Showcases the Likes of Chanel, Stella McCartney and Sankuanz

As a TV programme with an audience of over 1.2 billion, China’s Spring Festival Gala is an important stage for international luxury brands fighting for exposure. This year, many homegrown designers also tapped into the broadcast.


Retail

What’s Next for Nordstrom

In The Week Ahead, we examine Nordstrom’s plans for 2021, the final rounds of bidding for Topshop and other Arcadia brands, plus a new documentary about the artificial world of influencers.

Retail

What’s Next for Nordstrom

In The Week Ahead, we examine Nordstrom’s plans for 2021, the final rounds of bidding for Topshop and other Arcadia brands, plus a new documentary about the artificial world of influencers.


Beauty

How Long Can the Kardashian Empire Reign?

Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.

Beauty

How Long Can the Kardashian Empire Reign?

Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.