JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Gaming
Latest News & Analysis
Marketing
Product Drops Are Fashion’s New Can’t-Miss Events
Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.
Product Drops Are Fashion’s New Can’t-Miss Events
Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.
Partner Content
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Partner Content
At BoF VOICES 2024, The Future of Commerce-Enabled Culture
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
At BoF VOICES 2024, The Future of Commerce-Enabled Culture
To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.
Partner Content
Connecting to Consumers Through Entertainment and Culture
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
Connecting to Consumers Through Entertainment and Culture
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
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Technology
LVMH Expands Partnership With Epic Games
LVMH is increasing its use of Epic Games’ technology to create new virtual experiences across its brands, such as virtual fitting rooms and fashion shows and digital twins, the luxury conglomerate announced on Wednesday at the Viva Technology conference in Paris.
LVMH Expands Partnership With Epic Games
LVMH is increasing its use of Epic Games’ technology to create new virtual experiences across its brands, such as virtual fitting rooms and fashion shows and digital twins, the luxury conglomerate announced on Wednesday at the Viva Technology conference in Paris.
Partner Content
How AR Can Innovate the Path to Purchase
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
How AR Can Innovate the Path to Purchase
BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.
Technology
Gucci Names New CEO of its Vault and Metaverse Ventures
Robert Triefus will add the duties to his current role as senior vice president, corporate and brand strategy, and succeeds Nicolas Oudinot.
Gucci Names New CEO of its Vault and Metaverse Ventures
Robert Triefus will add the duties to his current role as senior vice president, corporate and brand strategy, and succeeds Nicolas Oudinot.
Workplace & Talent
Fashion’s In-Demand Jobs
Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.
Fashion’s In-Demand Jobs
Recruiters say interest in the metaverse is cooling, while brands look for candidates with the real-world expertise to navigate uncertain times including in areas such as supply chain, diversity, ESG compliance and HR.
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Beauty
Beauty’s Place in the Metaverse
Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.
Beauty’s Place in the Metaverse
Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.
Technology
Get Ready for the Great Fashion Tech Acceleration
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
Get Ready for the Great Fashion Tech Acceleration
As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.
News & Analysis
The State of Fashion: Technology — Download the Special Edition
The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.
The State of Fashion: Technology — Download the Special Edition
The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.
Partner Content
Retail Reborn Episode 1: Where Consumers Will Buy
Retail futurist Doug Stephens, associate professor Thomas J. Campanella, ‘Godmother of the Metaverse’ Cathy Hackl, and Stôur Group co-founders Sonny Gindi and Eden Melloul discuss how physical and digital consumer landscapes are evolving to meet next-gen consumer demands.
Retail Reborn Episode 1: Where Consumers Will Buy
Retail futurist Doug Stephens, associate professor Thomas J. Campanella, ‘Godmother of the Metaverse’ Cathy Hackl, and Stôur Group co-founders Sonny Gindi and Eden Melloul discuss how physical and digital consumer landscapes are evolving to meet next-gen consumer demands.
The News in Brief
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.
Mco Parent VidaCorp Rebrands to Axia Beauty Group
The company, which also owns brands Nude by Nature and Poni, also announced its new global headquarters and chief marketing officer.
Fayed Abuse Victims Seek Up to £150 Million From Harrods
The retailer currently has a £62 million provision set aside for redress payments, but victims’ lawyers say more is likely needed.
Puig Acquires Sun Care Brand Isdin
The conglomerate bought its former partner’s 50 percent share to take full ownership of the Spanish skincare label.
Hugo Boss Chairman to Step Down Amid Frasers Group Pressure
Stephan Sturm is stepping down, as the German fashion house's largest shareholder seeks to beef up its board representation alongside its takeover bid for the brand.