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Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.

Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.


Beauty

Why L’Oréal Paid $2.5 Billion for Aesop

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.

Beauty

Why L’Oréal Paid $2.5 Billion for Aesop

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.


Beauty

Sephora to Sell Its Beauty Brands with Zappos

The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.

Beauty

Sephora to Sell Its Beauty Brands with Zappos

The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.


Partner Content

2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.

Partner Content

2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.


Beauty

The Innovations Transforming Fragrance

The art of making perfume has changed thanks to a number of new technologies from lab-grown ingredients to artificial intelligence.

Beauty

The Innovations Transforming Fragrance

The art of making perfume has changed thanks to a number of new technologies from lab-grown ingredients to artificial intelligence.


Beauty

The Business of Beauty Global Forum: First Speakers Announced

Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.

Beauty

The Business of Beauty Global Forum: First Speakers Announced

Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.


Beauty

What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.

Beauty

What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.


Beauty

Inside Puig’s Transformation Through M&A

Dries Van Noten, Charlotte Tilbury, Byredo… While reinforcing its position in designer fragrances, the Spanish owner of Paco Rabanne and Jean Paul Gaultier has diversified its business with an acquisition spree. CEO Marc Puig unpacks the strategy.

Beauty

Inside Puig’s Transformation Through M&A

Dries Van Noten, Charlotte Tilbury, Byredo… While reinforcing its position in designer fragrances, the Spanish owner of Paco Rabanne and Jean Paul Gaultier has diversified its business with an acquisition spree. CEO Marc Puig unpacks the strategy.


Partner Content

How In-Store Fragrances Positively Impact Brand Value

BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.

Partner Content

How In-Store Fragrances Positively Impact Brand Value

BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.


Beauty

Sunscreen Brand Vacation Takes Its Miami Pool Party Vibe to the Suburbs

Following a $6 million Series A funding round, the sunscreen brand prepares to move past its club of creative clientele and reach the masses.

Beauty

Sunscreen Brand Vacation Takes Its Miami Pool Party Vibe to the Suburbs

Following a $6 million Series A funding round, the sunscreen brand prepares to move past its club of creative clientele and reach the masses.


Beauty

What Can Beauty Expect From Generation Alpha?

The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.

Beauty

What Can Beauty Expect From Generation Alpha?

The oldest members of the youngest generation turn 13 this year. Like Gen-Zers and millennials before them, they’re already being defined by a fresh set of beliefs, aesthetics and attitudes.


Beauty

Fragrance Firms Hit in Europe Suspected of Scent Supply Cartel

Fragrance firms across Europe risk potentially hefty fines after prosecutor raids over concerns companies including Givaudan SA and Symrise AG colluded over price to supply scents and ingredients.

Beauty

Fragrance Firms Hit in Europe Suspected of Scent Supply Cartel

Fragrance firms across Europe risk potentially hefty fines after prosecutor raids over concerns companies including Givaudan SA and Symrise AG colluded over price to supply scents and ingredients.