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Beauty

Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success

For ‘The State of Fashion: Beauty’ founder Ben Gorham breaks down Byredo’s journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market.

Beauty

Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success

For ‘The State of Fashion: Beauty’ founder Ben Gorham breaks down Byredo’s journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market.


Beauty

Where Will Global Beauty’s Growth Come From?

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.

Beauty

Where Will Global Beauty’s Growth Come From?

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.


Beauty

The State of Fashion Special Edition | The New Face of Beauty

The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.

Beauty

The State of Fashion Special Edition | The New Face of Beauty

The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.


Beauty

Chanel, Timothée Chalamet and the Changing Idea of Masculinity

The luxury brand is the latest to put a hot young star at the forefront of its advertising efforts, but what’s most compelling is what the partnership says about male celebrity today.

Beauty

Chanel, Timothée Chalamet and the Changing Idea of Masculinity

The luxury brand is the latest to put a hot young star at the forefront of its advertising efforts, but what’s most compelling is what the partnership says about male celebrity today.


Beauty

Gen-Z Is Driving Fragrance M&A

TikTok fanatics are discovering new or smaller lines like Juliette Has a Gun and Parfums de Marly, which have been around for a collective 31 years.

Beauty

Gen-Z Is Driving Fragrance M&A

TikTok fanatics are discovering new or smaller lines like Juliette Has a Gun and Parfums de Marly, which have been around for a collective 31 years.


Beauty

The Secret to Creating a Cult Beauty Product

When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital.

Beauty

The Secret to Creating a Cult Beauty Product

When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital.


Beauty

The Business of Beauty Global Forum Is 4 Weeks Away — Register Now for the Global Livestream

Join us on May 30 and 31, 2023 to unlock essential learnings, challenge conventional thinking, inspire innovation and reimagine the future of the global beauty and wellness industry.

Beauty

The Business of Beauty Global Forum Is 4 Weeks Away — Register Now for the Global Livestream

Join us on May 30 and 31, 2023 to unlock essential learnings, challenge conventional thinking, inspire innovation and reimagine the future of the global beauty and wellness industry.


Beauty

Sol de Janeiro Bets On Barbie

The Brazilian-inspired body-care brand taps the “Euphoria” actress to grow its fragrance-loving Gen-Z audience.

Beauty

Sol de Janeiro Bets On Barbie

The Brazilian-inspired body-care brand taps the “Euphoria” actress to grow its fragrance-loving Gen-Z audience.


Beauty

How New Beauty Brands Are Made

Retail accelerators have offered new founders help breaking into tough to crack retail environments. But finding long term success often takes more than a single bootcamp.

Beauty

How New Beauty Brands Are Made

Retail accelerators have offered new founders help breaking into tough to crack retail environments. But finding long term success often takes more than a single bootcamp.


Beauty

Why Many Y2K Beauty Brands Aren’t Benefiting From the Y2K Trend

Fashion labels like Marc Jacobs have capitalised on the Y2K trend with rebooted brands and products. But beauty brands of the era, like Laura Mercier and Philosophy need more than nostalgia to capture Gen-Z’s attention.

Beauty

Why Many Y2K Beauty Brands Aren’t Benefiting From the Y2K Trend

Fashion labels like Marc Jacobs have capitalised on the Y2K trend with rebooted brands and products. But beauty brands of the era, like Laura Mercier and Philosophy need more than nostalgia to capture Gen-Z’s attention.


Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.

Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.


Beauty

Why L’Oréal Paid $2.5 Billion for Aesop

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.

Beauty

Why L’Oréal Paid $2.5 Billion for Aesop

Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.