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The Business of Fashion

fast-fashion

Retail

H&M Sales Jump as Shoppers Return After the Pandemic

Net sales were up 17 percent year-on-year, or 12 percent when measured in local currencies, at 54.5 billion crowns ($5.4 billion) in its fiscal second quarter, the Swedish company said in a statement on Wednesday.

Sustainability

How Do the Biggest Companies in Sportswear Score on Sustainability?

Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.

Sustainability

How Shein Gatecrashed Fashion’s Sustainability Show

The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.

Sustainability

Are Mass Market Fashion Companies Really the Worst on Sustainability?

Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.

Retail

Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion

Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.

Retail

Is This the Beginning of the End for Free Returns?

For much of the last two decades, online retailers have competed to offer cheaper, more convenient shopping experiences. What happens when one of the world’s biggest apparel sellers bucks the trend?

Retail

Reality Show Love Island to Promote Preloved Fashion With Ebay Partnership

The viral UK series announced a deal with the second-hand online retailer that will give the show’s stars access to a shared wardrobe of pre-worn items.

Sustainability

The Debrief: Fashion’s Greenwashing Problem

In a sea of unsubstantiated claims about sustainability, BoF’s Sarah Kent explains why it's so hard to measure impact, and what sort of regulation could be coming for fashion.

Retail

Shein’s Breakneck Growth Slows, Testing $100 Billion Valuation

While revenue last year was overall in line with company expectations, what worries Shein’s top executives is that expansion was strong in the first half of the year, but decelerated at a worse-than-expected pace in the second half, with the slowdown continuing into 2022.

Retail

Boohoo Sees Tough Year Ahead as Profit Falls 28%

The group said on Wednesday it made adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) of £125 million ($156 million) in the year to Feb. 28 — in line with guidance and down from £173.6 million in 2020-21.

Topics

Walmart Launches Love & Sports, a New Activewear Brand

The Love & Sports line, led by SoulCycle master instructor Stacey Griffith and former Milly designer Michelle Smith, was two years in the making.

Retail

Is It Time for Gap Inc. to Go Private?

Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.

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