The former barrister and author of “A Dutiful Boy” examines intersectionality and identity at BoF VOICES.
The brand’s collaboration with historically-black Morehouse and Spelman colleges was both celebrated and pilloried online. The fate of an ambitious attempt by a mainstream brand to tackle the issues raised in summer 2020 could influence future Black-focused campaigns for years to come.
The brand aims to honour the contributions of Black students to American collegiate style — drawing inspiration from fashion worn at historically Black colleges from 1920 to 1950.
Corporate pledges to direct more dollars to Black-owned businesses after the 2020 murder of George Floyd have resulted in a refreshed mix of products at big-name stores.
This year will serve as the critical litmus test for consumers and fashion staffers alike to filter out the companies that don’t, and do, view diversity as a long-term exercise.
The partnership, which also includes professional networking group In The Blk and model Joan Smalls, will release a template for fashion companies to use when they’re hiring on-screen talent, stylists, makeup artists, publicists or any creative role both in front of the camera and behind the scenes.
BoF discovers how Gap Inc. — the parent company of the Old Navy, Gap, Banana Republic and Athleta brands — is renewing its focus on developing creative teams and talent.
The retailer has committed to allocating $25 million to working with multicultural media platforms, launching a BIPOC brand-focused accelerator program, investing $5 million in New Voices, a venture fund that invests in entrepreneurs of colour, putting $3.5 million to revamping in-store merchandising support so that diverse brands are easier to find, and dedicating $8.5 million toward marketing for Ulta’s offering of Black-owned, founded and led brands.
The executive ranks at big brands increasingly include once-unknown job titles, reflecting an industry-wide shift in focus to improve its record on areas such as diversity, sustainability and logistics.
Public relations in China can be a cultural minefield, but market experts warn international brands against taking a conciliatory stance every time there is backlash.
South African designer Rich Mnisi’s fluid approach to fashion has sparked controversy for challenging gender norms. That’s the point.
The late designer identified with the Black condition and set about designing not just products but a better future, writes Jason Campbell.
The Chinese beauty conglomerate’s revenue grew 29.8 percent in the latest quarter, but its profit decreased by double digits due to increased promotional expenses as it expands overseas.
Shares jumped after the group raised its annual revenue and profit forecasts and said it expected sales to return to growth.
The German sportswear business is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike.
The Tata Group-owned business beat expectations, shoring up confidence in its fashion business after a period of sluggish performance.
Chasity Monroe has been appointed as the label’s chief executive as it undergoes a wider brand refresh.
The Korean firm and Medicube owner reported third quarter revenue growth of over 100 percent, mostly attributed to the expansion of its skincare range into new markets, channels and product categories.
Celebrity-makeup artist Ash K. Holm will join the “smart” mirror brand for a year-long partnership focusing on guidance and education.
Revenue growth outpaced the previous quarter in the Korean conglomerate’s domestic market, but slowed internationally.