Nivea Maker Beiersdorf Cuts Guidance for 2026, Citing Market Conditions
Beiersdorf trimmed its full-year guidance on Monday on slower-than-expected recovery at its core brand Nivea and other economic headwinds.
direct-to-consumer
Retail
How Some Brands Are Beating the Retail Slowdown
Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.
How Some Brands Are Beating the Retail Slowdown
Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.
Direct-to-Consumer
Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
Beauty
The Battle for India’s $16 Billion Beauty Market Intensifies
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
The Battle for India’s $16 Billion Beauty Market Intensifies
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
Retail
The Pandemic Sweatpants Brand That Kept on Growing
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
The Pandemic Sweatpants Brand That Kept on Growing
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
Retail
Can Everlane Get Back on Track?
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.
Can Everlane Get Back on Track?
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.
Partner Content
From Sustainability to Hyper-Connectivity: Discovering What the Future Holds for Physical Luxury Retail
Royalmount is a forthcoming mixed-use shopping district in Montreal oriented around sustainability, inclusivity and connectivity; in a new partnership with Royalmount, BoF Insights will explore how such developments could set the standard for physical retail of the future.
From Sustainability to Hyper-Connectivity: Discovering What the Future Holds for Physical Luxury Retail
Royalmount is a forthcoming mixed-use shopping district in Montreal oriented around sustainability, inclusivity and connectivity; in a new partnership with Royalmount, BoF Insights will explore how such developments could set the standard for physical retail of the future.
Luxury
Rethinking Luxury’s Distribution Strategy
Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.
Rethinking Luxury’s Distribution Strategy
Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.
Direct-to-Consumer
Everlane Slashes 17% of Corporate Workforce
The DTC basics brand announced internally on Wednesday that it will cut staff to help improve profitability by the end of the year amid rising inflation and recession fears, according to an internal email viewed by BoF.
Everlane Slashes 17% of Corporate Workforce
The DTC basics brand announced internally on Wednesday that it will cut staff to help improve profitability by the end of the year amid rising inflation and recession fears, according to an internal email viewed by BoF.
Direct-to-Consumer
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
Direct-to-Consumer
How DTC Brands Are Cutting Costs
Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.
How DTC Brands Are Cutting Costs
Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.
Luxury
The Debrief | Why Designer Shoes Are So Expensive
A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.
The Debrief | Why Designer Shoes Are So Expensive
A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.
News & Analysis
The 10 Themes That Will Define the Fashion Agenda in 2023
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.
The 10 Themes That Will Define the Fashion Agenda in 2023
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.
The News in Brief
Soshe Launches at Ulta Beauty
The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.
Shein Said to Weigh Cost Reset for Late Backers Before IPO
The retailer is considering lowering the investment cost for late backers who came in at a valuation of up to $64 billion as it prepares to list at a much lower value, people familiar with the matter said.
GLP-1 and Cosmeceutical Skincare Usage Spike Bathroom Mini Fridge Demand
As shoppers incorporate weight-loss drugs and more sophisticated skincare into their daily routines, a cottage industry is growing.
The Met’s Next Fashion Blockbuster Will Spotlight Galliano
The fashion icon, as famous for his singular talent as a scandal that cost him one of the industry’s top jobs, will become one of only three living designers to get a major solo exhibition at the museum.
Abbvie Earnings Beat Estimates as Botox Shows Signs of Revival
Abbvie reported second quarter profit and sales that topped expectations, driven by strong demand across its immunology and neuroscience franchises and further signs of a recovery in Botox.
Puma Results Show Progress on Turnaround
The German sports brand posted a narrower loss in the second quarter as it pushed ahead with an effort to restore growth next year.
DSM-Firmenich’s Fragrance-Led Core Profit Beat Sends Shares Higher
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.