Asos Announces Law Roach as Stylist in Residence
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
direct-to-consumer
Luxury
Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home
The South African designer is taking a step back from the global stage by prioritising his local market, investing in DTC and working with new stockists across Africa.
Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home
The South African designer is taking a step back from the global stage by prioritising his local market, investing in DTC and working with new stockists across Africa.
Beauty
Case Study | Inside Beauty’s Biggest Disruptor
E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
Case Study | Inside Beauty’s Biggest Disruptor
E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
Global Markets
BoF Insights | Fashion in the Middle East: Optimism and Transformation
The region’s $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights’ new report.
BoF Insights | Fashion in the Middle East: Optimism and Transformation
The region’s $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights’ new report.
Retail
How Some Brands Are Beating the Retail Slowdown
Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.
How Some Brands Are Beating the Retail Slowdown
Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.
Direct-to-Consumer
Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
Beauty
The Battle for India’s $16 Billion Beauty Market Intensifies
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
The Battle for India’s $16 Billion Beauty Market Intensifies
Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.
Retail
The Pandemic Sweatpants Brand That Kept on Growing
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
The Pandemic Sweatpants Brand That Kept on Growing
Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.
Retail
Can Everlane Get Back on Track?
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.
Can Everlane Get Back on Track?
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.
Partner Content
From Sustainability to Hyper-Connectivity: Discovering What the Future Holds for Physical Luxury Retail
Royalmount is a forthcoming mixed-use shopping district in Montreal oriented around sustainability, inclusivity and connectivity; in a new partnership with Royalmount, BoF Insights will explore how such developments could set the standard for physical retail of the future.
From Sustainability to Hyper-Connectivity: Discovering What the Future Holds for Physical Luxury Retail
Royalmount is a forthcoming mixed-use shopping district in Montreal oriented around sustainability, inclusivity and connectivity; in a new partnership with Royalmount, BoF Insights will explore how such developments could set the standard for physical retail of the future.
Luxury
Rethinking Luxury’s Distribution Strategy
Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.
Rethinking Luxury’s Distribution Strategy
Luxury brands and retailers’ business models and channel strategies are undergoing deep shifts, both online and off, as they adjust to new customer behaviours, reports The State of Fashion 2023.
Direct-to-Consumer
Everlane Slashes 17% of Corporate Workforce
The DTC basics brand announced internally on Wednesday that it will cut staff to help improve profitability by the end of the year amid rising inflation and recession fears, according to an internal email viewed by BoF.
Everlane Slashes 17% of Corporate Workforce
The DTC basics brand announced internally on Wednesday that it will cut staff to help improve profitability by the end of the year amid rising inflation and recession fears, according to an internal email viewed by BoF.
Direct-to-Consumer
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
The Year Ahead: The DTC Reckoning Is Coming For Fashion
Mounting digital marketing costs and e-commerce readjustments have put the viability of pure direct-to-consumer business models into question. The State of Fashion 2023 reveals that most brands will need to diversify their channel mix beyond DTC to generate growth.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.