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direct-to-consumer

Retail

Vans Knows You’re Sick of Their Shoes

For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?

Retail

Vans Knows You’re Sick of Their Shoes

For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?


Workplace & Talent

How CFOs Became One of Fashion’s Most In Demand Roles

Allbirds, Stitch Fix and Burberry have all named new finance chiefs this month alone as the role becomes increasingly demanding and in-demand.

Workplace & Talent

How CFOs Became One of Fashion’s Most In Demand Roles

Allbirds, Stitch Fix and Burberry have all named new finance chiefs this month alone as the role becomes increasingly demanding and in-demand.


Global Markets

Fashion’s Fragile Recovery in Latin America

The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?

Global Markets

Fashion’s Fragile Recovery in Latin America

The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?


Direct-to-Consumer

How UK Brands Can Navigate US Expansion

To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.

Direct-to-Consumer

How UK Brands Can Navigate US Expansion

To break into the hard-to-penetrate American market, British-born DTC upstarts are embracing wholesale and investing in US-centric marketing channels.


Direct-to-Consumer

Are DTC Brands Pulling Off Brick-and-Mortar?

As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.

Direct-to-Consumer

Are DTC Brands Pulling Off Brick-and-Mortar?

As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.


Direct-to-Consumer

How the DTC Bust Could Play Out

Fashion and beauty start-up valuations appear to have stabilised after plunging last year, though it may be months or even years before many return to their old highs — if they ever do. But there are ways for emerging and established players to ride out the downturn.

Direct-to-Consumer

How the DTC Bust Could Play Out

Fashion and beauty start-up valuations appear to have stabilised after plunging last year, though it may be months or even years before many return to their old highs — if they ever do. But there are ways for emerging and established players to ride out the downturn.


Retail

Parade Inks Target Partnership

The direct-to-consumer underwear brand is now sold in 400 of the chain’s big-box stores nationwide — its second wholesale deal after Urban Outfitters.

Retail

Parade Inks Target Partnership

The direct-to-consumer underwear brand is now sold in 400 of the chain’s big-box stores nationwide — its second wholesale deal after Urban Outfitters.


Direct-to-Consumer

Warby Parker Beats Revenue Estimates, Narrows Losses

The eyewear maker on Tuesday reported a 10 percent increase in revenue to $147 million in the final quarter of 2022, coming in above company and analysts’ estimates.

Direct-to-Consumer

Warby Parker Beats Revenue Estimates, Narrows Losses

The eyewear maker on Tuesday reported a 10 percent increase in revenue to $147 million in the final quarter of 2022, coming in above company and analysts’ estimates.


Luxury

Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home

The South African designer is taking a step back from the global stage by prioritising his local market, investing in DTC and working with new stockists across Africa.

Luxury

Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home

The South African designer is taking a step back from the global stage by prioritising his local market, investing in DTC and working with new stockists across Africa.


Beauty

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.

Beauty

Case Study | Inside Beauty’s Biggest Disruptor

E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.


Global Markets

BoF Insights | Fashion in the Middle East: Optimism and Transformation

The region’s $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights’ new report.

Global Markets

BoF Insights | Fashion in the Middle East: Optimism and Transformation

The region’s $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights’ new report.


Retail

How Some Brands Are Beating the Retail Slowdown

Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.

Retail

How Some Brands Are Beating the Retail Slowdown

Sales growth may be slowing for American luxury groups Capri, Tapestry and Ralph Lauren, but some have demonstrated that a healthy bottom line makes up for stagnating revenue.