L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
digital-media
Media
Lena Dunham’s Lenny Letter Leaving Hearst for Condé Nast
The advertising partnership with the twice-weekly feminist newsletter from the creators of HBO’s “Girls” will mark a new type of deal for Condé Nast.
Lena Dunham’s Lenny Letter Leaving Hearst for Condé Nast
The advertising partnership with the twice-weekly feminist newsletter from the creators of HBO’s “Girls” will mark a new type of deal for Condé Nast.
Media
BoF Exclusive | Condé Nast To Launch New LGBTQ Media Brand
The new multi-platform title — called Them — was conceived by Teen Vogue’s Phillip Picardi. Newly appointed chief revenue officer Pamela Drucker Mann sees it as a template for launching future brands.
BoF Exclusive | Condé Nast To Launch New LGBTQ Media Brand
The new multi-platform title — called Them — was conceived by Teen Vogue’s Phillip Picardi. Newly appointed chief revenue officer Pamela Drucker Mann sees it as a template for launching future brands.
Media
Inside Goop's First Print Issue
Gwyneth Paltrow's content-and-commerce company is growing at a rapid clip, with market sources pinning its revenue to at least $45 million in 2017. The CEO-meets-EIC breaks down what it took to bring Goop to life on the page.
Inside Goop's First Print Issue
Gwyneth Paltrow's content-and-commerce company is growing at a rapid clip, with market sources pinning its revenue to at least $45 million in 2017. The CEO-meets-EIC breaks down what it took to bring Goop to life on the page.
Media
The New Potato Flips the Script on Digital Media Model
The goal, according to founders Danielle and Laura Kosann, is not to increase their current 2 million page views per month, but drive deeper engagement with existing readers.
The New Potato Flips the Script on Digital Media Model
The goal, according to founders Danielle and Laura Kosann, is not to increase their current 2 million page views per month, but drive deeper engagement with existing readers.
Media
A New Chapter at the Cut
With newly promoted editor-in-chief and president Stella Bugbee at the helm and a fresh site design, New York magazine’s women’s vertical cements its transformation from fashion blog to feminist media brand.
A New Chapter at the Cut
With newly promoted editor-in-chief and president Stella Bugbee at the helm and a fresh site design, New York magazine’s women’s vertical cements its transformation from fashion blog to feminist media brand.
Technology
Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?
In the last week, two very different digital brands have announced partnerships with traditional media giants that will land them on newsstands with printed magazines. Why?
Why Are Goop and Airbnb Teaming Up with Condé Nast and Hearst?
In the last week, two very different digital brands have announced partnerships with traditional media giants that will land them on newsstands with printed magazines. Why?
Media
Inside Condé Nast’s Digital Strategy
The publishing giant is finally on the digital offensive. But is it too little, too late? BoF sits down with chief executive Bob Sauerberg and chief digital officer Fred Santarpia.
Inside Condé Nast’s Digital Strategy
The publishing giant is finally on the digital offensive. But is it too little, too late? BoF sits down with chief executive Bob Sauerberg and chief digital officer Fred Santarpia.
Retail
Adidas Looks to Social Media Stars to Double Women's Market Share
The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.
Adidas Looks to Social Media Stars to Double Women's Market Share
The increased female focus is part of Adidas’s strategy to boost profit by as much as 22 percent each year through 2020 and close a profitability gap with rival Nike.
Media
Teen Vogue Digital Editorial Director Phillip Picardi to Also Oversee Allure Digital
In an unusual move for Condé Nast, the young editor will lead digital at both titles.
Teen Vogue Digital Editorial Director Phillip Picardi to Also Oversee Allure Digital
In an unusual move for Condé Nast, the young editor will lead digital at both titles.
Media
Carine Roitfeld Breaks Silence on Strategy
Five months after her split from Stephen Gan's Fashion Media Group and three months after inking a deeper partnership with Hearst, Carine Roitfeld tells BoF about her plans for CR Fashion Book and beyond.
Carine Roitfeld Breaks Silence on Strategy
Five months after her split from Stephen Gan's Fashion Media Group and three months after inking a deeper partnership with Hearst, Carine Roitfeld tells BoF about her plans for CR Fashion Book and beyond.
News & Analysis
Why Snapchat Misses the Influencer Mark, For Now
"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and
Why Snapchat Misses the Influencer Mark, For Now
"Given that nearly two-thirds of users skip ads on Snapchat, agency executives think that it should take a page from the likes of YouTube and
Media
Miroslava Duma: Don't Call Her a Czarina
Armed with a growing digital media empire, Miroslava Duma is on a mission to ensure her country earns a place at the forefront of fashion, media and technology.
Miroslava Duma: Don't Call Her a Czarina
Armed with a growing digital media empire, Miroslava Duma is on a mission to ensure her country earns a place at the forefront of fashion, media and technology.
The News in Brief
Authentic Brands Targets Creator Economy, Eyes Public Offering
The licensor could pursue an IPO as early as the first half of next year.
Vogue Mexico and Latin America Editor-in-Chief Karla Martinez de Salas to Step Down
The industry veteran is joining Latino-focused media platform Avance Global to establish a new lifestyle brand that will span fashion, design, travel, food, culture and entertainment.
Prada Revamps Milan Flagship to Cater to Top Clients and New Shoppers
The group is hoping the renovated eight-level complex can generate €100 million in annual revenue, chief executive Andrea Guerra told Reuters.
JD Sports Names New North America CEO, Chief Marketing Officer
The sneaker retailer is shaking up its North American leadership as it looks to reverse soft sales and an extended slump in the stock market.
Top Africa Clothes Retailer Pepkor Sinks on Earnings Outlook
Shares in the South African discount clothing retailer fell the most in more than three years, as an expansion into banking weighed on profit forecasts.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.