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Marketing

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.

Marketing

Why Aimee Song Is Taking a Different Approach to the Influencer Brand

With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.


Direct-to-Consumer

What’s Behind DTC’s Sudden Obsession With Indie Fashion

Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.

Direct-to-Consumer

What’s Behind DTC’s Sudden Obsession With Indie Fashion

Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.


Luxury

The Logic Behind Valentino’s Alessandro Michele Appointment

The Rome-based couture house’s bet on Rome’s most bankable design talent could help it punch above its weight.

Luxury

The Logic Behind Valentino’s Alessandro Michele Appointment

The Rome-based couture house’s bet on Rome’s most bankable design talent could help it punch above its weight.


Luxury

Valentino Cancels Menswear and Haute Couture Shows

Valentino has scrapped its June runway shows for menswear and haute couture following last week’s announcement that creative director Pierpaolo Piccioli is exiting the brand.

Luxury

Valentino Cancels Menswear and Haute Couture Shows

Valentino has scrapped its June runway shows for menswear and haute couture following last week’s announcement that creative director Pierpaolo Piccioli is exiting the brand.


Luxury

Claude Montana: Triumph, Tragedy and Cancellation

The late designer had it all and lost it all, but his design genius made him a fashion legend, writes Tim Blanks.

Luxury

Claude Montana: Triumph, Tragedy and Cancellation

The late designer had it all and lost it all, but his design genius made him a fashion legend, writes Tim Blanks.


Luxury

Capri Denies Report Michael Kors Is Planning Departure

The statement comes after a report that the brand was mulling succession plans.

Luxury

Capri Denies Report Michael Kors Is Planning Departure

The statement comes after a report that the brand was mulling succession plans.


Luxury

Dries Van Noten to Step Down

The Belgian designer will step down as creative director of his namesake fashion house following its June menswear show, he announced in a letter to fashion editors Tuesday.

Luxury

Dries Van Noten to Step Down

The Belgian designer will step down as creative director of his namesake fashion house following its June menswear show, he announced in a letter to fashion editors Tuesday.


Luxury

Gucci Unveils ‘Who Is Sabato De Sarno?’ Film

The Italian megabrand is releasing “Who Is Sabato De Sarno? A Gucci Story,” a short film offering a behind-the-scenes look at the new Gucci designer’s debut last September.

Luxury

Gucci Unveils ‘Who Is Sabato De Sarno?’ Film

The Italian megabrand is releasing “Who Is Sabato De Sarno? A Gucci Story,” a short film offering a behind-the-scenes look at the new Gucci designer’s debut last September.


Luxury

The Strategy Behind Miu Miu’s Explosive Growth

How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that’s powered eye-popping acceleration in a slowing luxury market.

Luxury

The Strategy Behind Miu Miu’s Explosive Growth

How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that’s powered eye-popping acceleration in a slowing luxury market.


Fashion Week

The BoF Podcast | Tim Blanks and Imran Amed Reflect on Autumn/Winter 2024

BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.

Fashion Week

The BoF Podcast | Tim Blanks and Imran Amed Reflect on Autumn/Winter 2024

BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.


Fashion Week

Saint Laurent’s ‘Secret’ Send-Off to Paris Fashion Week

Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.

Fashion Week

Saint Laurent’s ‘Secret’ Send-Off to Paris Fashion Week

Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.


Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.

Fashion Week

Top 10 Shows of the Season

BoF’s editors pick the best shows of the Autumn/Winter 2024 season.